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Meta Shares Lead Gen Ad Tips
Meta's Lead Gen ads can be a great way to get more info on your target customers.
By Andrew Hutchinson • April 18, 2024 -
Meta Brings Advanced AI Chatbot to All of its Apps
Meta's keen to get more people using its latest AI chatbot — but will they?
By Andrew Hutchinson • April 18, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Meta Faces Challenges in Europe Over Ad-Free Subscription Offering
EU regulators have argued that Meta's consent or pay approach is not in alignment with the intention of the law.
By Andrew Hutchinson • April 17, 2024 -
Instagram Adds Interactive Polaroid Frame for Coachella 2024
An interesting activation for Coachella 2024.
By Andrew Hutchinson • April 15, 2024 -
Meta Looks To Help Instagram Influencers Create AI Bot Versions of Themselves
Meta's developing a new product that'll enable influencers to create AI bots in their voice.
By Andrew Hutchinson • April 15, 2024 -
Meta Expands Its Tests of Generative AI Features
All social platforms are still seeking a killer use case for generative AI.
By Andrew Hutchinson • April 14, 2024 -
Instagram Launches Process To Protect Teens From Sextortion Scams
New protection measures, designed primarily to protect younger IG users.
By Andrew Hutchinson • April 11, 2024 -
Instagram Confirms Profile Notes Are Coming to All Users
A new way to prompt more Notes engagement.
By Andrew Hutchinson • April 11, 2024 -
Meta Advertisers Report System Glitches Are Pushing up Ad Prices
Meta says that it has been working to address some problems in its ad delivery process.
By Andrew Hutchinson • April 10, 2024 -
Meta Files Motion To Dismiss FTC Antitrust Lawsuit
Meta’s looking to get rid of the FTC’s complaint once and for all.
By Andrew Hutchinson • April 8, 2024 -
Meta Shares Insight Into Instagram’s Revenue Performance, Providing New Growth Context
Meta has shared some new insight into Instagram’s performance.
By Andrew Hutchinson • April 8, 2024 -
Instagram Adds Notify Sticker To Help Creators Maximize Fan Connections
A new way to keep your IG followers updated.
By Andrew Hutchinson • April 4, 2024 -
Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
Adam Mosseri says that engagement is a better metric to focus on.
By Andrew Hutchinson • April 2, 2024 -
Instagram Shares Tips To Help Create More Standout Stories
Some considerations for your IG Stories approach.
By Andrew Hutchinson • April 1, 2024 -
Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns
Some new options to improve your campaign targeting.
By Andrew Hutchinson • April 1, 2024 -
Instagram Tests Blend Feed for Private Content Sharing
Instagram continues to lean into private engagement in the app.
By Andrew Hutchinson • March 28, 2024 -
Instagram Tests Option To Comment on Specific Frames Within a Carousel Update
This could help to drive more focused engagement in the app.
By Andrew Hutchinson • March 25, 2024 -
Meta’s Move Away From Political Content Makes Sense
Meta’s making political content opt-in, and there’s good reason for the shift.
By Andrew Hutchinson • March 24, 2024 -
Instagram Updates Hashtag Search To Broaden Discovery
The update will make it easier to find related content from all elements of the app.
By Andrew Hutchinson • March 21, 2024 -
Meta Offers To Halve the Price of Its Ad-Free Subscription Package in the EU
Meta's looking to provide an ad-free subscription package to align with new EU regulations.
By Andrew Hutchinson • March 19, 2024 -
Instagram’s Testing Longer Reels To Maximize Engagement
Some users are now being prompted to post longer video clips.
By Andrew Hutchinson • March 18, 2024 -
Instagram Launches Ads With Promo Codes To Entice Purchase Activity
A new way to entice direct sales from your IG promotions.
By Andrew Hutchinson • March 18, 2024 -
Instagram Experiments With More Frames Within Carousel Posts
For brands, the move could facilitate providing additional context on product announcements and listings.
By Andrew Hutchinson • March 14, 2024 -
Meta Announces Shutdown of Its CrowdTangle Monitoring App
Meta's moving on from its platform monitoring tool.
By Andrew Hutchinson • March 14, 2024 -
Meta Considers New Elements for Its Verified Subscription Package
Meta’s testing the waters on new incentives to drive Verified take-up.
By Andrew Hutchinson • March 12, 2024