It may not feel like it, but Christmas is now less than 35 days away. If you haven't got your seasonal marketing strategy locked in, now's the time - and this new data from Socialbakers underlines the importance of sharing your message early in the season.
Socialbakers' new report looks at the fast-moving consumer goods sector, highlighting the types of content that performed best, when brands generated the most reaction, and platform-specific breakdowns on what audiences want.
Socialbakers has also included examples of the most popular posts, which may help inspire your approach to Christmas marketing.