Instagram's seen massive growth in the past few years, going from 300 million monthly active users back in December 2014 to 500 million just 18 months later, with 300 million people now logging onto the platform every day.
In between then and now, Instagram's ramped up it's advertising options and announced a major change to the way its news feed works, changes which many speculated would alter the user experience slow the app's momentum. But that hasn't been the case thus far, as the Facebook-owned, image-based platform continues to go from strength to strength.
To help you get a better handle on Instagram's expanding audience - who they are, what they're doing on the platform, what's resonating with Instagram's half a billion users - younity's created a new infographic which takes a more in-depth look at the wider Instagram community and audience trends.