2019 certainly seems to be moving extra fast. This week, Twitter has published its latest monthly events calendar, covering the month of April, and highlighting all the key dates and events worth noting to help plan your campaign tie-ins and themed content.
Twitter's event calendars, which the platform has been releasing for the last couple of years now, include notes on not only the key dates to be aware of, but also, for selected events, tweet volume stats, based on the previous year. These extra insights provide additional context around exactly what levels of discussion you can expect for each, which can help to further refine your strategic approach.
So what are the key dates to be aware of in April?
The big events to plan for, according to Twitter, are:
- #AprilFool'sDay (698M Tweet Impressions): April 1
- #Easter (18.9M Tweet Impressions): April 21
- #EarthDay (170M Tweet Impressions): April 22
In addition to this, there's also a wide range of other themed options to consider, including The Boston Marathon (April 15th), National Siblings Day (April 10th) and National Pet Day (April 11th), each of which has significant potential for tie-ins.
As noted, Twitter's monthly event calendars can serve as a great reminder for your strategic planning. If you're looking to get an even bigger head start, you can download Twitter's full 2019 major events calendar here also.