Are you making use of customer reviews in your marketing efforts?
You should be – according to a recent study conducted by Emplifi, in collaboration with Harris Interactive, over 87% of consumers say that real-life customer reviews have a greater impact on their purchase activity than influencer/celebrity endorsements, or direct brand ads.
Which makes sense. We want to hear what real people are experiencing with a product or service. And with online scams always lurking, it’s important to get that actual insight into what you’ll actually get.
It’s definitely a valuable consideration – and there are a heap more key notes and points in the below infographic summary, which could change how you consider your promotional material.
You can real Emplifi’s full study here.
![Emplifi customer reviews infographic](/imgproxy/x_3hcrXjB2yAdPkhDaFpklM6d5x-8MlsGNk8G9j1usE/g:ce/rs:fill:800:7621:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2N1c3RvbWVyX3Jldmlld3NfaW5mbzEucG5n.png)