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The 9 Defining Traits of the Modern B2B Marketer [Infographic]
New insights from LinkedIn into the key skills of focus for B2B marketers.
By Andrew Hutchinson • June 17, 2024 -
LinkedIn Adds New Elements to Its Newsletter Creation Platform
LinkedIn says newsletters have seen significant growth over the past year.
By Andrew Hutchinson • June 13, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
LinkedIn Adds New AI Assistance Tools for Job Seekers
The latest enhancement include AI-based application feedback, cover letter assistance and conversational queries to find open roles.
By Andrew Hutchinson • June 13, 2024 -
LinkedIn Launches Premium Company Pages
Custom CTA buttons, auto invitations for leads and insights into visitors are among the tools subscribing brands can use to maximize their presence.
By Andrew Hutchinson • June 13, 2024 -
LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools
Some new ad options coming to LinkedIn.
By Andrew Hutchinson • June 5, 2024 -
LinkedIn Updates Link Previews in Organic Posts With Smaller Images
You may need to update your LinkedIn posting approach.
By Andrew Hutchinson • May 30, 2024 -
LinkedIn Shares Insights Into the Use of AI in Marketing [Infographic]
A look at how marketers are adopting the latest AI tools.
By Andrew Hutchinson • May 29, 2024 -
Report Highlights the Best Times to Post to Social Platforms in 2024
Some research-backed notes to help guide your posting process.
By Andrew Hutchinson • May 21, 2024 -
LinkedIn Adds Labels for AI Generated Content
Most social platforms now have an AI labeling system in place.
By Andrew Hutchinson • May 20, 2024 -
LinkedIn Rolls Out Option to Reply To Specific DMs on Mobile
Another refinement for your LinkedIn DMs.
By Andrew Hutchinson • May 19, 2024 -
LinkedIn Shares Data on Evolving Marketing Skills [Infographic]
LinkedIn’s latest careers report highlights key trends in the marketing sector.
By Andrew Hutchinson • May 15, 2024 -
LinkedIn Shares Insight Into Professional Use of Generative AI
New insights into the evolving gen AI shift.
By Andrew Hutchinson • May 8, 2024 -
LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]
Many modern marketing dilemmas can be solved by advancing ad tech options.
By Andrew Hutchinson • May 8, 2024 -
Key Posting Tips for LinkedIn, Instagram and Facebook [Infographic]
Some pointers to help in your social post creation process.
By Andrew Hutchinson • May 6, 2024 -
LinkedIn Launches In-Stream Games With Competitive User Rankings
LinkedIn's adding three puzzle games to begin with.
By Andrew Hutchinson • May 1, 2024 -
LinkedIn Shares Insight Into the Most In-Demand Marketing Skills [Infographic]
Good news for SMT readers.
By Andrew Hutchinson • April 30, 2024 -
EU Reports Provide Insight Into LinkedIn Usage
New EU reporting data provides more insight into LinkedIn's actual active audience.
By Andrew Hutchinson • April 29, 2024 -
LinkedIn Sees Record Levels of Engagement Once Again
No details, just topline reporting.
By Andrew Hutchinson • April 25, 2024 -
LinkedIn Shares Tips to Help B2B Marketers Maximize Their Efforts [Infographic]
Some tips from LinkedIn on how to stretch your marketing budget further.
By Andrew Hutchinson • April 23, 2024 -
LinkedIn’s Testing a Premium Company Pages Business Subscription Option
The new option would provide your page with a range of additional tools.
By Andrew Hutchinson • April 17, 2024 -
LinkedIn Adds Shortcut To Find Collaborative Articles You Can Contribute To
LinkedIn says that readership of Collaborative Articles has increased by 270%.
By Andrew Hutchinson • April 10, 2024 -
LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]
LinkedIn’s looking to make video a bigger focus.
By Andrew Hutchinson • April 9, 2024 -
LinkedIn Announces Verification for Recruiters To Help Address Scam Pitches
An expanded verification option on LinkedIn.
By Andrew Hutchinson • April 9, 2024 -
New Study Looks at Most Effective LinkedIn Post Types in 2024
Some data-backed pointers for your LinkedIn marketing approach.
By Andrew Hutchinson • April 4, 2024 -
LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers
Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.
By Andrew Hutchinson • April 4, 2024