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+1 1 vote

Internet forecast: partly spammy with chances of control freaks

by Angelo Fernando on 07/23/2008 04:12 1 comment ,83 views

Jeff Herzog of iCrossing is into a new venture that claims to be ‘the future of the internet.’ It’s easy to scoff at the big-hairy-audacious-goals like this of but we are talking of Herzog who anticipated the search business.

Zog Media, is taking aim at a personalized internet with “new ways to control, communicate and experience the Web.” I haven’t seen anyone put the words ‘control’ and ‘communicate’ so close to each other in a Web 2.0 busine...

0 0 votes

Soliciting entries for the Forrester Groundswell Awards 2.0

by Josh Bernoff on 07/22/2008 17:58 0 comments ,76 views

One year ago, we began asking for entries for the Forrester Groundswell Awards, which recognize excellence in accomplishing business goals with social applications. We received 78 fascinating submissions and recognized the winners at the Forrester Consumer Forum in Chicago. The winners were some truly amazing applications.

This worked so well that we're doing it again. The number of people creating corporate s...

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0 0 votes

Virtual Worlds Take Over the Web

by Jennifer A Jones on 07/23/2008 13:57 0 comments ,22 views
Categories: Facebook, Web Strategy, Advertising, Communities, Google, Public Relations, Marketing, Collaboration, Social Networking, Social Media
Tags: online communities, second life, social media, google, virtual words, mtv

We seem to be in the era of virtual worlds.

$345 million was invested in 39 virtual world-related companies in the first half of 2008. And last year, Gartner Research predicted that 80% of all active Internet users will have a virtual-world presence by 2011.

With these figures in mind, MTV UK has gone digital with the launch of a social networking site MTV House, which allows members to create avatars who "live" in prefab buildings and partic...

+2 2 votes

3 Advanced Tips to Optimise Your Blog Feeds

by Nick Wilsdon on 07/23/2008 06:21 0 comments ,130 views
Categories: Search, Web Strategy, Marketing, Blogging, Social Media
Tags: feeds+roi, rss+roi, optimization+best practices

As my regular readers know, we recently launched an RSS aggregator called SocialBlogroll.com. The project went very well and it’s now happily churning through 1500+ news feeds from the online marketing community. Viewing all those feeds and blogs made me realise that more than a few people out there aren’t aware of the following tips. If you’re doing all these perfectly then give yourself an A+ and move along.

1. Make Your Feed Links More Visib...

+1 1 vote

Tumblr getting ready for new stuff

by Andrew Long on 07/23/2008 05:50 0 comments ,67 views
Categories: OpenSocial, Facebook, Twitter, Media 2.0, YouTube, Communities, Yahoo, Social Bookmarking, Mobile, Google, RSS, Social Software, Blogs, Social Networking, Social Media
Tags: tumblr+changes, tumblr+makeover

Hi everyone!

We’re getting ready to push some major updates over the next few weeks, and we wanted to give you a heads-up on changes to our custom theme engine.

We’ve tried to make Tumblr themes as open and customizable as possible, and the things you’ve created have blown our minds. But there are still things we’ve wanted to do that haven’t been easy enough.

So next Monday we’ll be scrapping our old code for a completely over...

0 0 votes

Does Your Brand Have the Guts for User-Generated Media?

by Augie Ray on 07/23/2008 02:01 0 comments ,61 views
Categories: Facebook, Twitter, Web Usage, Web Strategy, Advertising, Communities, Social Bookmarking, Mobile, Tools, Marketing, Web 2.0, Blogs, Blogging, Social Networking, Social Media
Tags: user generated content, branding+roi, ugc+roi, user generated media

Does your brand have what it takes? Is it brave enough? Tough enough? Have the fortitude to go the distance? Because if your brand is not ready to run with the big dogs, it's better off staying on the porch where it's safe.

Sound like I'm picking a fight with your brand? I'm not, but you can rest assured someone will once you invite consumers to submit their ideas, words, videos, and images via a User-Generated Content (UGC) marketing progra...

0 0 votes

Non, je ne regrette rien

by Stephen Collins on 07/22/2008 23:16 0 comments ,53 views

Like my friend, Stilgherrian, I am pretty excited that educator and journalist, Francis Pisani has chosen to highlight our analysis of the Future of Media Summit in his piece Blogalaxie/4: “futur des médias” et “rumeurs”, for his Le Monde blog, Transnets:

Ils ont parlé de la “tension artificielle” blogueurs-journalistes qui, selon Stephen Collins occupe trop de place (voir ce qu’en ont écrit Narvic et Éliane Fiolet sur Transnets).

J’...

0 0 votes

Twitter Friends

by Peter Himler on 07/22/2008 18:56 1 comment ,108 views
Categories: Facebook, Twitter, Communities, Public Relations, Social Networking
Tags: linkedin, community, social networks, facebook, twitter, pr, mac rumors

I have 165 "follower requests" on Twitter, 17 "friend requests" on Facebook, and 72 "invitations to connect" on LinkedIn. And I don't know what to do.

These numbers no doubt are minuscule compared to those of the more prolific users of these prevalent social media platforms. I just wonder if I'm being disrespectful for not readily accepting their unsolicited overtures.

Of course I recognize that building one's audience remains the holy grail o...

0 0 votes

Social Media Resources are Mixx ‘ed up

by Connie Bensen on 07/22/2008 18:25 0 comments ,93 views
Categories: Blogs

What do you get when you put together a bunch of social media junkies that share the posts that they’re devouring? Communities of course! Mixx is like Digg. People submit articles into categories. Then members vote them up. Personally I’ve never gotten into Digg. I know how to Digg things (but it’s usually after I’m asked [...]

0 0 votes

The LinkedIn Common Craft Video

by Gino Cosme on 07/22/2008 17:43 0 comments ,87 views
Categories: Facebook, Twitter, Search, Web Strategy, Newspapers, Media 2.0, YouTube, Social Bookmarking, Tools, Public Relations, Enterprise 2.0, Marketing, Web 2.0, Podcasting, Blogs, Collaboration, Wikis, Blogging, Social Networking, Social Media
Tags: business social networks

Mario Sundar, a Community Evangelist at LinkedIn, points us (via Lee) to a Common Craft video that explains the business social network. These guys are good! Be sure to also check out Common Craft’s “Social Media in Plain English” video as well.

0 0 votes

Associations -- and Social Media -- Are Only Human

by Dennis McDonald on 07/22/2008 15:16 0 comments ,104 views

By Dennis D. McDonald

Ben Martin’s provocatively titled blog post As long as people don’t really care associations will survive addresses the common (these days) idea that social media and social networking somehow “compete” with the traditional idea of a professional association. After all, if anyone can throw together an online group of like-minded individuals at the drop of a hat, won’t professional associations i...

+1 1 vote

Do You Like Being Shot At?

by JDeragon on 07/22/2008 13:25 0 comments ,122 views
Categories: Social Bookmarking, Public Relations, Social Networking
Tags: customer disconnect, social clutter

There is a huge disconnect between the marketers and their market. A disconnect in understanding what the market wants, needs and desires to use. The market is you, me and all our “social friends” who enjoy paving our way through all the social clutter toward a more user centric landscape. While fighting through the clutter the marketers continue to create new “guns” aimed at us as targets of commerce.

Do You Like Being A Target?

Weekly Highest Rated

+8 8 votes

Online Business Communities - Who's Winning? Who's Losing

by Jerry Bowles on 07/18/2008 12:14 3 comments ,392 views
Categories: Advertising, Communities
Tags: online communities, social media, communities

Over the past couple of years, several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach. Before I go further I should tell you that I am not a totally neutral observer on this matter; my company, Social Media Today LLC, built and manages MyVenturePad, a business community targeted to growth companies, with the support of SAP...

+6 6 votes

Bad Medicine: Edelman's Monitoring Techniques

by Adam Metz on 07/16/2008 20:26 0 comments ,351 views
Categories: Public Relations, Marketing, Social Networking, Social Media
Tags: social media+roi, social media metrics+edelman, rubel+transparency

Simon Collister, a few weeks back, posted that Edelman gave a seminar at their New Media Academic Summit 2008 on Social Media Measurement a few weeks ago. It looked like the $300 million global firm had finally laid down some hard-core social media assessment numbers. I was all ready to pour myself a Makers and write a tearful apology to Steve Rubel for all of the barbs I've sent his way over the last year.

When I read it on Collister's blog...

+5 5 votes

Why I Won't Make A Viral Video for You

by Scott Monty on 07/16/2008 05:43 1 comment ,315 views
Categories: Web Strategy, Video Blogging, Marketing, Social Media
Tags: viral video, viral marketing+roi

This is something of a public service announcement. I can't tell you how many times I've heard clients/companies say "we'd like you to make a viral video for us." As Greg Verdino would say, "I think I just threw up in my mouth a little."

People, people. It just doesn't work that way. You can't will something to be viral, any more than you can tell an author to go write a bestseller, a director to direct a blockbuster, or an 8 year-old to be a maj...

+4 4 votes

Social Media Is The Responsibility Of Public Relations

by Jason Falls on 07/18/2008 05:29 1 comment ,336 views
Categories: Twitter, Advertising, Video Blogging, Tools, Public Relations, Marketing, Social Networking, Social Media
Tags: social media+roi, social media+differentiation, social+marketing mix

A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat [...]

+4 4 votes

Where does Social Media live in the organization?

by Jim Tobin at Ignite Social Media on 07/22/2008 07:53 1 comment ,175 views
Categories: Web Usage, Social Media
Tags: corporate social media+ownership, corporate social media+adoption

Today, the question I'm asked most often by people who work in large organizations is, "Where does social media live in the organization?" One company I talked to had a task force with dozens of people on it. Another had given the lead to CorpComm, but they were meeting regularly with the brand teams. There are lots of opinions on this topic and for a while I struggled with the answer--until now. Here's the simple truth that is making it so ...

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