Choice of the day

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+1 1 vote

When the CEO Comes Knocking: 10 Steps for Achieving Social Media Success

by Dan Greenfield on 09.05.2008 06:58   1 comment , 203 views
Categories: Web Strategy, Web 2.0, Social Media
Tags: social media+strategy, social media+objectives, social media+adoption, social media+planning
2008 Georgia PRSA Chapter Annual ConferenceScenario: Your client or CEO has just called you into his or her office and told you that he or she wants to understand social media and determine its value to your company. He or she has given you 45 days to come back with your recommendations.What do you do? Where do you start? On what basis will you make your recommendations?That’s the question that PR Newswire’s Director of Emerging Media Michael Pr...
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+1 1 vote

Secrets of Blogger Relations

by Paul Gillin on 08.05.2008 22:14   0 comments , 183 views
Categories: Communities, Public Relations, Web 2.0, Blogging
Tags: reputation management, blogger relations, blog monitoring+dell, binhammer+dell
Since embracing social media two years ago, Dell Computer has learned a few lessons. One of its key blogger relations people shared some secrets last week in a keynote interview at the New Communications Forum in Santa Rosa, Calif.

Richard Binhammer is charged with monitoring and engaging with the active ecosystem of people who blog about Dell. In a keynote interview with Jo...

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+1 1 vote

Modeling the Hockey Stick

by Rachel Happe on 08.05.2008 16:56   0 comments , 143 views
Categories: Communities, Web 2.0, Social Media
Tags: adoption curve, adaptation, behavior modification, community velocity
Social media nirvana usually includes some kind of expectation around getting to a 'hockey stick' adoption curve. For online services in general it is immensely hard to predict if and when that curve will happen. But communities are slightly different...
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+4 4 votes

More on the Role of Blogs in Business Communication

by Bill Ives on 08.05.2008 01:02   0 comments , 126 views
Categories: Public Relations, Web 2.0, Blogs, Blogging
Tags: reputation management, blogging+trust, blogs+business communication
Here is another follow-on inspired by Andrew McAfee. This time I am adding more to my post, Can You Trust Your Blogger? What is the Role of Blogs in Business Communication? I briefly mentioned Andrew's post, Evidence of the Value...
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Recent Posts

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0 0 votes

Facebook Connect - another step to open social networks

by Charlene Li - Josh Bernoff on 09.05.2008 15:41   0 comments , 116 views
by Charlene Li Facebook just announced "Facebook Connect", which they position as the natural evolution of Facebook as an open platform, which started from their initial API in 2006 and expanded with Facebook Platform in May 2007. This is how...
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0 0 votes

What I-know-I-don’t-know about E2.0 and SAP from Sapphire ‘08

by Susan Scrupski on 09.05.2008 14:54   0 comments , 96 views
Categories: Mobile, SAP, Enterprise 2.0, Enterprise Software, Web 2.0
Tags: collaboration software, saas, sapphire '08, enterprise product management, enterprise+bolt on, mobile interface
My bad. Sapphire ‘08 was an enormous field of opportunity to mine SAP intelligence on what the company is doing regarding Enterprise 2.0 initiatives. Somehow, I missed that opportunity and find myself with a lot of follow-up todos. A group of us had back-to-back meetings with SAP execs both [...]
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0 0 votes

IBM Social Computing Guidelines

by george faulkner on 09.05.2008 12:06   0 comments , 95 views
Categories: Podcasting, Social Media
Three years after we released our Blogging Guidelines, and once again created through IBM employee blog and wiki collaboration, the new IBM Social Computing Guidelines have just been published.  As participation in social platforms has grown by IBMers, both inside the company and out, it became clear that having Blogging Guidelines, Podcasting Guidelines, Wiki Guidelines [...]
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0 0 votes

Does anyone heart PR?

by Joel Postman on 09.05.2008 12:01   0 comments , 62 views
Categories: Enterprise 2.0, Social Media
The public relations profession has been under siege at least since it was “invented” by Edward Bernays in the 1920s. And it’s gotten worse in the past two years as PR people continue to collide with bloggers in the intricately choreographed, difficulty rating 10 out of 10, social media etiquette dance. So I was really encouraged [...]
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0 0 votes

Only Marketing With Demographics? C'mon add some Fries to that Order

by Steve Mann on 09.05.2008 11:29   0 comments , 55 views
Robert Gorell over at grokdot.com makes the argument that Social Ads leveraging Demographics for targeting is "silly" in that it really doesn't provide you with the precise targeting you require to drive the conversion rates we expected to see in...
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0 0 votes

Making Mistakes and Amends in Blogger and Media Relations

by Brian Solis on 09.05.2008 09:28   0 comments , 57 views


In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us.

This isn’t a generic post on how not to make mistakes, or if you do, how to apologize, per se. This is an example of true transparency and public soul searching that will hopefully help and inspire PR practitioners, journalists, and bloggers to learn from the mistakes of others – a...
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+1 1 vote

Is There Passion in Business?

by JDeragon on 09.05.2008 09:17   0 comments , 125 views
Categories: OpenSocial, Twitter, Web Usage, Web Strategy, Advertising, Media 2.0, Social Media & Politics, YouTube, Communities, Social Bookmarking, RSS, Tools, Public Relations, Social Software, Marketing, Web 2.0, Blogs, Web Office, Collaboration, Blogging, Social Networking, Social Media
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, systemic change, comcast, socialutions

As brands and people flock to the web the rate of change grows exponentially on a daily basis. From the Big courting Mergers and Acquisitions to the little creating new applications, new communities and new ideas, the conversations are swelling like rivers.

This collective attraction is creating a passion for the future, the next BIG thing and new ways to connect, collaborate, converse about anything and everything. The key word here is ...

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0 0 votes

Is Neutrality Now a Liability?

by Paul Gillin on 09.05.2008 07:48   1 comment , 126 views
Categories: Newspapers, Media 2.0
Tags: news opinion divide, editorial policy, newspapers+roi
Nick Denton says the New York Times should abandon the news-opinion divide and let its reporters and editors insert commentary into their stories. They already do it by quoting sources sympathetic to their point of view, so why not stop pretending and inject a little color into a paper whose impartiality has become a liability? [...]
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0 0 votes

Are YOU Ready to Escape From Corporate America?

by Daniel Schawbel on 09.05.2008 06:22   0 comments , 87 views
Categories: Media 2.0, Public Relations
Tags: entrepreneurship, work-life balance, career+transitions, books+skillings
Pamela Skillings is an author, journalist, blogger and entrepreneur who spent twelve years working as a marketing executive for major New York companies. In 2004, she realized that corporate life wasn’t working for her anymore. By 2005, she left the world of steady paychecks and free office supplies to launch her own company. [...]
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+2 2 votes

The Social Networker : never alone anymore ?

by evidencesx on 09.05.2008 01:55   4 comments , 163 views
Tags: networking, social, web, friends, relations, world
It’s written in the books : we won’t be alone anymore because of “social networking”. Well…Such a great promise, such a temptation, why will we have to wait so long for ?We, at the prices of so much times on the web, searching and tracking new people, we call “friends”, without even know anything about, just like new hunting prices, new mesure of power.

Next NYSE, will it ever be the petrol price or gold, but the number of friends. Intere...

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Weekly Highest Rated

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+6 6 votes

Social Media Continues to Rival Traditional Media

by Brian Solis on 05.05.2008 08:00   1 comment , 298 views
Categories: Advertising, Newspapers, Public Relations, Marketing, Web 2.0, Social Networking
Tags: social media metrics, broadcast media+buy, social media+buy


As each day passes, we're presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down - forcing layoffs across the country.

The Newspaper Association of America (NAA) recently released a study showing newspaper Web sites attracted an average of about 66 million unique visito...

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+4 4 votes

The ROI Of Social Media

by Harry Hoover on 05.05.2008 06:52   0 comments , 474 views
Categories: Social Media & Politics, Social Bookmarking, RSS, Tools, Public Relations, Social Software, Social Networking, Social Media
Tags: social media+roi
This is the first in our guest blogger series. Today’s post comes from DJ Francis, Online Marketer. Marketers know that social media is impacting their business, but no one knows exactly how much. In what ways is social media changing business, how is this new medium different, and can we measure it? Should we even try? [...]
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+4 4 votes

More on the Role of Blogs in Business Communication

by Bill Ives on 08.05.2008 01:02   0 comments , 126 views
Categories: Public Relations, Web 2.0, Blogs, Blogging
Tags: reputation management, blogging+trust, blogs+business communication
Here is another follow-on inspired by Andrew McAfee. This time I am adding more to my post, Can You Trust Your Blogger? What is the Role of Blogs in Business Communication? I briefly mentioned Andrew's post, Evidence of the Value...
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+4 8 votes

Cultural Socialutions – Oxymoron or Logical Thought Process?

by carterfsmith on 05.05.2008 14:38   0 comments , 181 views
Categories: Web Strategy, Public Relations, Collaboration
Tags: education, communicate, socialutions
The marketplace is buzzing with the new way of solving problems.

Though is hasn’t been posted at Dictionary.com or Webster.com (yet) “Socialutions” is defined as people, communities and organizations leveraging technology to interact with people for the purpose of solving problems; the act of working together with others to create new solutions to old paradigms of communications and interaction without boundaries and with limitless reach...

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+4 4 votes

Much Ado About...What Really?

by Edward Sander on 05.05.2008 12:43   4 comments , 231 views
Categories: Facebook, Search, Knowledge Management, Communities, Social Bookmarking, Mobile, Google, Office 2.0, Microsoft, SAP, IBM, RSS, Tools, Social Software, Enterprise 2.0, Enterprise Software, Companies, Web 2.0, Blogs, Collaboration, Blogging, Social Networking, Social Media
Tags: collaboration software, saas, enterprise software+marekting, social software+innovation
There was an interesting debate in the blogosphere last week rekindling research originally posted by Forrester's own, Rob Koplowitz, last November which basically said that large, enterprise software vendors were lagging behind in the social software race. Some of Rob's...
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