Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is Facebook Going Down The Tubes? And What Can Linkedin Learn From This?
Posted on June 25th 2007
Linkedin's recent announcement about opening up to developers may also open it up to what is happening to Facebook.
As Facebook works through its own "opening up," becomes more unmanageable, and lurches in the direction of MySpace, will this be an opportunity for another "clean" no frills social networking site to arise? Or will Facebook's current problems just be another example of the churn that inevitably develops when social networking tries to be too many things with too many people?
That's the challenge that Linkedin will need to manage. Mark Evans' Five Things That Could Kill Facebook captures my concerns about Facebook quite nicely and reflects what I've seen myself recently as my use of Facebook has expanded.
Here's my own Facebook list:
- Spam is increasing.
- Ads are becoming more visible.
- The previously clean interface is becoming more complex.
- I'm getting "friend" requests from people I don't know. (That by itself is not bad, but often when I visit their profile there's nothing there. I've taken then to checking them out on Linkedin.)
- I can't figure out what half the applications are that I'm being asked to "share."
While I think that treating a social network as a "platform" makes a great deal of business sense -- increasing value to members increases "stickiness" -- some of the applications being offered provide functionality that seemb hobbled by the targeting of members only. This "walled garden" impact ultimately reduces the free flow of information across the web and reduces participation's value to me. (Why should I write a movie review for Facebook if I can publish my own for open access by all?)
Now, it's perhaps too early in Facebook's "open platform" phase to really know if this will be good or bad for its members. For me, I have my doubts as I've noted above, and I hope Linkedin thinks long and hard about what else it offers to its members.
Before Linkedin opens itself up to external developers and systems, I wish they would upgrade the internal networking capabilities of the system. It's silly, for example, for Linkedin members to have to continue using using systems such as Yahoo! Groups for group activities (and I'm a moerator on the Yahoo! group Linkedin Bloggers). If I were Linkedin that's where I would start -- and I'd study Facebook's experience in this area quite carefully.
link to original post