Social Media is About People, Not Logos

JasonBaer
Jay Baer President, Convince & Convert

Posted on September 10th 2009

social media people not logosWill you be human?

The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers' humanity, they are foundational elements of a sound social media program.

Humanization makes big companies seem small and personal. And it allows small companies to emphasize that they haven't lost touch with customers.

Sometimes, the humanization in a company centers around a community manager or social media proponent. Scott Monty at Ford fits this description.

Sometimes, the humanization comes from an employee that has a unique job or an unusual passion for the company. The example of Bob from Rockford Fosgate in the video is an example. So are the employees of New Belgium Brewing (makers of Fat Tire and other delicious beers — look for the new Hoptober Ale).

And sometimes, the humanization comes from customers rather than employees. Think about Jared from Subway. Or consider how wedding Web site The Knot features brides and grooms in their “wedding web site of the week” feature on Facebook.

Every company has many compelling human stories. What's yours? Maybe this video will help you find it.

(Photo by D Sharon Pruitt)


Link to original postConvince and Convert. Social media strategy and actionable ideas from Jason Baer. 
JasonBaer

Jay Baer

President, Convince & Convert

I'm a hype-free social media and content marketing strategist, speaker and writer. I'm the author of the New York Times best selling business book, Youtility: Why Smart Marketing is About Help not Hype. I'm the President of Convince & Convert, where we help major companies take their digital marketing from good to outstanding. I'm the host of the Social Pros podcast, and run the popular Convince & Convert blog. 

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Comments

cmtmarketing
Posted on September 17th 2009 at 3:11PM
People for better or worse still basically enjoy the "human" touch. I 've learned that people buy from those that they like, trust, and know.

 

Saludos:

Jerry|CMT Creative Marketing

jerry.pollio@cmtmarketing.net

 

 


MeganBucher
Posted on September 17th 2009 at 3:37PM

Thanks for that, Jason! The companies that are able to showcase their 'human' side will be so successful at social media.  There are already many good examples out there.  What I think is cool about companies like Red Bull and Coke is that they aren't afraid to make it all about human stuff...and nothing about how much the product costs.  Yet, who's profitable now?