Top 50 brands on Facebook

kullin
Hans Kullin Digital PR Strategist, Coop

Posted on December 1st 2009

The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its "organic fan-centric page without a corporate feel". Here are the top 10:

1. Coca-Cola: 3,996,163 fans
2. Starbucks: 5,034,578 fans
3. Disney: 2,119,773 fans
4. Victoria's Secret: 2,151,895 fans
5. iTunes: 2,236,306 fans
6. Vitaminwater: 1,087,153 fans
7. YouTube: 3,733,242 fans
8. Chick-fil-A: 1,221,064 fans
9. Red Bull: 1,623,102 fans
10. T.G.I. Friday's: 974,192 fans

Swedish fashion retailer H&M is at number 24 (1,341,742 fans). The motivation for the ranking: "The High fan interaction. The fashion retailer has had success in generating tens of thousands of responses with polls."

It is also interesting to find the U.S. retailer Target on #43. Target took some heat in early 2008, when a PR representative responded to a blogger request like this:

"Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets.

This practice is in place to allow us to focus on publications that reach our core guest."


It seems that Target indeed learned from that incident.

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kullin

Hans Kullin

Digital PR Strategist, Coop

Hans Kullin is a Digital PR Strategist based in Stockholm, Sweden. He runs the blog Media Culpa, the first Swedish PR blog, about Public Relations and social media. 

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Comments

One of the facts that surprised me was the effectiveness of ads in building new fans. Both JC Penney (#19) and Kohls (#28) had some great success with that. Yesterday, I drilled down into those two companies with a brief analysis of how they manage their Facebook pages (http://su.pr/A1Lav2). Today I covered how Best Buy (#13) is really excelling at connecting with the Facebook culture. (http://su.pr/1LJA4l)
This was a great way of showing how companies view fb as a valuable marketing tool and their views on how to approach the market. hard drive recovery