Social Media Policies of 113 Organizations

Brandon Prebynski Social Media Lead, Global Emerging Markets, Cisco Systems

Posted on December 13th 2009

socialmess Social Media Policies of 113 OrganizationsWith companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.

I've found that reviewing the policies of other companies is a worthwhile way to gauge how a company uses social media and their goals with social media. These also serve as case studies for ideas of the type of information that is included in a social media policy.

Following is a list of organizations and their respective social media guidelines. This is a list compiled by Chris Boudreaux at his Social Media Governance web site.

Organization Policy Title Template: Blogging and Social Media Policy Template: Internet and Email Policy
American Red Cross Social Media Handbook for Local Red Cross Units
American Red Cross Online Communications Guidelines
Australian Public Service Commission Interim Protocols for Online Media Participation
Baker & Daniels Social Media Policy
BBC Editorial Guidelines, personal use of Social Networking
BBC Use of Social Networking and other third party websites
BBC Online Services Guidelines in Full
BBYO Staff/Volunteer Presence on Social Networking Sites
Bread for the World Online Technologies, Social Media and Bread
BT Forum Guidelines
Canadian Broadcasting Corporation (CBC) Facebook Policy
Chartered Institute of Public Relations (CIPR) Social Media Guidelines
Chartered Institute of Public Relations (CIPR) Social Media Guidelines for Consultation
Children's Hospital Los Angeles Share Your Story — Use and Access
Cicso Internet Postings Policy
City of Hampton, VA Social Media Policy
City of Seattle Blogging Policy
Cleveland Clinic Social Media Policy
Dell Online Policy
DePaul University Social Media Guidelines
Easter Seals Online Community Guidelines
Electronic Frontier Foundation How to Blog Safely (About Work or Anything Else)
ESPN Social Media Guidelines For ESPN Employees
eWay Direct Social Media Policy
Fairfax County, VA Facebook Comments Policy
FedEx Blog Policy
Feedster Corporate Blogging Policy
Fellowship Church Personal Website and Weblog Policies
FINRA Guide to the Internet for Registered Representatives
Fudder Netiquette
Gartner Public Web Participation Guidelines
General Services Administration (GSA) Social Media Policy
Gibraltar Associates Associates Social Media Policy
GM Blogger Policy
Greteman Group Social Media Policy
Harvard Law School Terms of Use
Headset Brothers Social Media Policy
Hill and Knowlton Blogging Policies and Guidelines (selected extracts)
Hill and Knowlton Collective Conversation Code of Conduct
Hill and Knowlton Social Media Principles
HP Code of Conduct
IBM Social Computing Guidelines
IBM Case Study: The Impact of Corporate Culture on Social Media
InQbation Government Policy Guidelines
Intel Social Media Guidelines
International Federation of Red Cross and Red Crescent Societies (IFRC) Social Media Staff Guidelines
International Olympic Committee (IOC) Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital Association Comment Policy
Jaffe Template: Social Media and Social Networking Policies and Procedures
Judith Lindeau Template: Social Media Policy for Associations (Real Estate)
Kaiser Permanente Social Media Policy
Kodak Social Media Tips
Le Bonheur Children's Medical Center Comments Policy
LiveWorld Social Media Content Guidelines
Mayo Clinic For Mayo Clinic Employees
Mayo Clinic Participation Guidelines
Mayo Clinic Comment Policy
Media Law Resource Center Compilation of Legal Actions Against Bloggers
Microsoft Channel 9 Doctrine
Microsoft Tweeting Guidelines and Blogging Guidelines
Missouri Department of Transportation Post A Comment — Use Policy
National Public Radio (NPR) NPR News Social Media Guidelines
New Zealand State Services Commission Principles for Interaction with Social Media
New Zealand State Services Commission The Guide to Online Participation
Oce Social Computing Guidelines
Opera Employee Blogging Policy
Plaxo Communication (Blogging) Policy
Porter Novelli Our Social Media Policy
Powerhouse Museum Communication Using Public Facing Museum Blogs — Policy
PR-Squared Corporate Social Media Policy: Top 10 Guidelines
Razorfish Employee Social Influence Marketing Guidelines
Rhetorica Blogging and Comment Policy
RightNow Social Web Employee Policy
Roanoke County, VA Social Media Policy
Roanoke Times News Standards and Policies
Robert Scoble Press FAQ
SAP Social Media Participation Guidelines 2009
Sentara Social Media Policy
Shift Communications Top 10 Guidelines for Social Media Participation
Smithsonian Institution Web and New Media Strategy
Social Media Business Council Disclosure Policy Toolkit
SpareBank 1 Rules for Blogging
State of Delaware Social Media Policy
Sun Microsystems Guidelines on Public Disclosure
Sun Microsystems Alumni Blog Aggregation Additional Terms
Sutter Health Policy for Social Networking and Other Web-Based Communications
Sutter Health Guidelines for Participation in Online Communities
Telstra 3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer Center Blog Policies and Guidelines
The Well Community Guidelines
Thomas Nelson Blogging Guidelines
U.K. Government Template Twitter Strategy for Government Departments
U.S. Air Force Air Force Blog Assessment
U.S. Air Force New Media and the Air Force
U.S. Army Corps of Engineers — Jacksonville District Social Media User Guidelines
U.S. Coast Guard Social Media — The Way Ahead
U.S. Environmental Protection Agency (EPA) Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration's (GSA) Office of Citizen Services (OCS) Blog Policies
U.S. Navy Web 2.0: Utilizing New Web Tools
UK Civil Service Code for Online Participation
Unic Social Media Guidelines
University of Maryland Medical Center Comments Policy and Blog Participation Terms and Conditions
Wake County, North Carolina Web 2.0 Guidelines for Use
Wal-Mart Twitter External Discussion Guidelines
Walker Art Center Blog Guidelines
Washington Post (via Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
Webtrends Social Media Guidelines
Wells Fargo Community Guidelines
Workplace Fairness Off-Duty Conduct
Yahoo! Personal Blogging Policy


Posted on December 16th 2009 at 12:58PM
Wow! Someone had way too much time on their hands to put this list together. However, I am truly greatful as it is just what I have been searching for to use in a university social media planning course I am developing.

 Dr. Dave Hale, The Internet Marketing Professor


Posted on December 18th 2009 at 1:42AM
Great post.  Thanks for sharing :)
Posted on December 19th 2009 at 10:11PM
Great list! Thanks!
Posted on December 23rd 2009 at 3:24AM
Please remove my list from this article.  I appreciate the link, but copying my entire list is poor form.
Posted on December 23rd 2009 at 5:33AM
Hi Chris,


The article gives you credit straight up. One assumes you are not positing that Brandon's article is plagiarism. The list is credited to you.  You are welcome to offer your definition of "poor form" and cite examples of similar content on curated, moderated sites that has been removed due to "poor form"  and post your findings here.  That considered, you are welcome to post your original article here so that community members can read your treatment of the subject matter. Like the sign on the old Broken Drum burger joint at 6th and Wilshire in downtown Santa Monica used to say "can't beat it."
Posted on December 24th 2009 at 8:18AM
The value of some of these blog postings is the filtering and value added comments.  I agree that its not great to post the whole list.  Would be better to have cut down the list to focus on a select few of highest interest (e.g. some of the highest profile companies, or most interesting policies), and link through to the full list.  More value to the reader also to have a few selected as an engagement point.

Good for all as this article would have more value and the full list is still one click away.  It would have made it more compelling for me to share with my network.

Thanks for all the great articles, including this on SocialMediaToday.
Posted on September 29th 2010 at 11:45AM

perfect post, Thanks a lot...

Posted on October 1st 2010 at 2:41AM

Thank you for this amazing little post. I ranked it :) Good work Brandon. make money online

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Posted on October 19th 2010 at 12:20PM

Well at least policies were established so to have limitations.All such poli cies need care ful tai lor ing, depend ing on what sec tor your com pany is in. For a boil er plate but use ful social media dis clo sure policy.Ford Fiesta Parts

Posted on December 10th 2010 at 5:01AM
I'm not social media addict at work, though I use it a lot.I own my own company, and everyone here works and uses social media,I have helped big companies in Australia to implement their policies and its working. It's proofed not opinion, even though i do respect yours.It's like 10 years ago when companies had to comply and implement boundaries around new technology - email perse.I've seen this discussion before, When emails started popping up staff were not allowed to have one, slowly this became a privilege, after sometime time became standard and later a need. 70-642
Posted on January 12th 2011 at 6:43PM

Thanks for this great source. I mean, their social media policies helps me a lot to create one of our own.

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Posted on June 16th 2011 at 10:15AM

A great resource for social media. I know what you mean about trawling through all the small prints. A group of us in the office we going through some of the social platforms the other day in an attempt to better understand their strengths and weaknesses which is how I came across this page - really useful thanks.