RSs and Video Now Part of Newspaper Websites
The latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.
Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News | 17,604 | 13.19 |
MSNBC | 14,797 | 11.09 |
CNN | 11,152 | 8.36 |
AOL News | 9,781 | 7.33 |
NYTimes.com | 5829 | 4.37 |
Internet Broadcasting Websites | 5,598 | 4.19 |
Gannett Newspapers and Newspaper Division | 4,804 | 3.6 |
Google News | 4,619 | 3.46 |
Tribune Newspapers | 4,437 | 3.32 |
Source: Nielsen//NetRatings NetView |
And another study on how print newspapers are making the most of the Internet shows that 97 percent of the top 100 newspaper websites now offer RSS feeds and 92 percent are using video.
If you are not optimizing your press releases and news stories for search, and you don't use images and video and then make it all available for syndication online in RSS feeds, you're missing a big chunk of the audience.
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