Toby Bloomberg and I are
collaborating on a post about the transparency
of content writing and social media engagement for client social media
channels.
Bloggers have long discussed the importance of
transparency when writing content on a blog. With the growth in adoption of
social media marketing, many marketers are wondering how they will
develop enough content for all of their new social media channels.
When
a client hires an agency to write content for their blog, twitter
account, Facebook page, Toby and I are wondering about the level of
transparency by an agency writer on a client's social media channel.
We
would like to ask you:
What are the practices that you think should be
followed? Feel free to tell us if you have differences of opinions
across social media channels.
We would appreciate if you could
respond by January 15th. To share what we learn, Toby and I will cross
post the findings on our blogs. Here's Toby's initial post about the
agency content transparency project.
Link to original post