I was able to download the Forrester report, Blogging Platforms Q@ 2006 by Charlene Li from the Awareness site for free. It seems still quite relevant after a year. I also see why Awareness provides this as Forrester put them, known then as iUpload, at the top of heap in enterprise blogging. Awareness was selected because of the broad reach of their platform that is solely focused on the enterprise market and covers most of the web 2.0 tools in an enterprise context. It got the highest rating for product strategy.

Forrester said that Word Press and Movable Type excel at traditional blogging solutions. It is funny to see the word traditional with blogging. Just two years before Forrester wrote the report, Blogging: Bubble or Big Deal. I hope they said big deal. Blogs are certainly pervasive. Both of the tools they selected were introducing enterprise tools at the time (Q2 2006).

They added that Telligent Systems, Traction Software, Typepad, and Drupal are viable options. I have seen Traction and it does have a lot to offer the enterprise. I use Typepad and is certainly for the individual blogger. I am very happy with it.

Forrester said that blogging has hit prime time. It is being used for more that individual posts with organizations employing blogging platform for content management and group collaboration, community building, two-way customer communication, and lead generation. I am pleased to be one of those who predicted this in 2004. enterprise 2.0 web 2.0 business blogs enterprise social media