It
reminds me the pleasure when I read this famous book about "art of
war", according to Chinese philosophy, from Sun Tzu. This masterpiece
became as famous as strategic gentles like Porter, Christensen,
Chan/Mauborgne and so long, in the art of NOT making war in any case. I
as thinking about some quotes and some parts remind me, as I'm surfing
along, in the digital cage.
Yes
like Tzu said, we have to spend some time to discover and share
anything, on social networks, while there is any trust, in the fact
that we often know our "friends", only in virtual life. I know now,
virtual life online is supplying more and more details about "friends"
(sometimes too much I guess...), and I can think, there is still
privacy.
I selected some quotes, that, in my opinion, show some unrevealed faces of social web.
- "no war can be won in a static behavior": whatever the position and
your investment in the furious waves for web, with agreement or
consciousness, you have to express yourself, give an idea of your
digital welfare. Yin or Yang, but something. Move, but not too fast or
too slow...
- "war is a skill: no engage without all the reflexion that it
needs": guess everybody wants to make some noise, lot of noise, and
make lots of friends on web (and/or life). But what for? give an idea
of which goal you score, what aim you follow will make you more
accurate and relevant in your expressions and sharing.
- "...army will be close and team buildt to be happy for reachig one goal...":
social networks and communities, can give opinion and pressure to lots
of modern topics, peacefully of course...aimed in the same direction.
- "bulk forget about death": let's see beyond first sight, to get the
essence...death could mean "meaningless, excluded, apart" ; while
networking and blogging, nobody cares about being apart, when rules and
rites are clearly respected. Nobody wants to exclude no one.
- "the general must create situations that lead to achievement": when
one launch a discussion or debate, that leads to result and building a
collective enhancement.
- "the masters in art of war, will lead without fight...and win":
know how to lead a debate, without any opposition, leveraging each
collaboration and answering to words sharing, that means wise behavior.
- "know your enemy and know yourself too": guides you to a strong vision in
your strengths and weaknesses, works for debate, identify your
abilities and know how to withdraw.
- "what depends on me, I can do it": answer, send congratulations,
thank people...all kind of shapes of participating and animation of
debates and communities.
- "respect laws (lords of war do)": there are some behavior laws and rules to know. Listen, Stare and Engage. Not too fast...
- "in art of war, there is no fixed rules. They can change, adapting
to context...": be flexible, but be kind and drive the discussion. No
obvious idea, no prejudgment, feel free to be brought wherever you've
maybe never been. It's a principle of "bring and pick", the essence of
conversation.
- "so, we just need few force to make lots of result ; like a rolling
stone in a steep slope": social media is viral, and there so much
leverage in using it carefully.

I was
really happy to read and consult this book of good sense and harmony
quest, by the old gestures of wisdom. Guess, if you're patient enough,
there's a lot of wisdom to care and get in socializing web and media.
That's why we need each other to complete our facing challenges and
interrogations. Gear up collaboration, collaborative rooms and
friendness, and let's use the web as it is: a big disruptive tool
reducing the fence, recovering harmony in relations.