Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Will news be free forever?
Posted on February 13th 2010
[…] instead of hoisting up a paywall around all its news content, Le Fig is going for a freemium model, charging only for extras like newsletters, a digital copy of its printed edition, social media features — and booking you a dinner table. The new features come in three tiers, but spokesperson Antoine Daccord tells paidContent:UK: “News will be free forever…”
It seems similar to the Financial Times' model of free access to some content but you pay for what the FT considers as premium content. One difference the FT has is that you have to register after a certain number of accesses during a month, although some content is still free, notably news content.
The FT is going deeper with different approaches including a micropayment system as part of its plans to introduce day passes for content access, according to managing director Rob Grimshaw in an interview with Journalism.co.uk last month (and there's additional commentary about the FT's pricing model plans by Judith Townend).
All this is an entirely different model to that of The New York Times and News International (publisher of The Times and The Sun, among others) with their uncompromising you-pay-for-everything approach to getting at the content they publish online, including news.
Freemium works well if the FT is any indicator (I'm a paying subscriber, incidentally). But if people are willing to pay for access to all the content they want, including news, you might build a viable business if all your numbers add up.
Isn't it that simple?
- Finding a viable pay-for-content model
- A greyscale view of chargeable mobile content
- Is this a future for the newspaper business?
- The news is dead; long live the news