5 Twitter Management Tools You Can't Live Without

Posted on February 19th 2010

Twitter ToolsWithout a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there's not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient.  We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

Here are five Twitter account management tools to help you keep your Twitter activity in check — whether you tweet for one account or many.

1. HootSuite.com

HootSuite is a great — and free — tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts.

The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for “online marketing” — all from one screen.

Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to.

2. CoTweet

Like HootSuite, CoTweet is a free and easy tool for managing multiple Twitter accounts — up to five — with a single login. It also allows brand and keyword monitoring through Twitter search.

This Twitter management tool's true distinguishing feature is its workflow management capabilities (shown above). When an @ reply comes in to an account, you can assign it to a person on your CoTweet task to respond to.  They'll be notified via email and on their own CoTweet page. Plus, the tool allows you to take notes on Twitter users for your co-users to see.

3. EasyTweets

EasyTweets is a low-cost Twitter management tool for managing multiple Twitter accounts — the more you pay, the more continuous searches, feeds and accounts you can track.

With this tool, you can automatically post RSS feed content and track RSS traffic in Google Analytics. That way, you can easily track traffic from Twitter and understand what users do when they get to your site.

Another useful feature, the Twitter management tool lets you set up continuous searches for brand mentions (shown above), and auto follow some or all users who mention your brand. Plus, you can be set up to send SMS or email alerts when people mention your brand. So wherever you are, you won't miss your chance to respond to a prospect.

4. TweetDeck

This free desktop browser helps you keep track of Twitter, Facebook, LinkedIn and MySpace activities from multiple accounts. Like the other tools mentioned here, you can update your accounts, follow topics with saved searches, and manage conversations with @ replies and direct messages from within TweetDeck.

But the social media management tool offers some more advanced features as well. TweetDeck allows you to record, share or watch video clips, and view YouTube videos, from within the tool (shown above). Plus, you can share and view photos, as TweetDeck now supports Flickr, Twitgo and mobypicture.

5. PeopleBrowsr

This Twitter and social media management tool, currently in Beta version, offers a very simple, visual browser-based dashboard view of social activity. PeopleBrowsr uses an interface similar to email, with the Twitter or other social feed appearing as a list in the center of the screen, and additional options in the left nav (see above).

PeopleBrowsr allows you to create and manage groups by adding public or private tags to any users from any of your different social sites. Then you can view everyone in a group in a widget of their own.

Whatever time you dedicate each day for Twitter — whether its hours or minutes a day — there's a tool available to help you better manage activities. Try out some of our suggestions, and let us know what you think.

Of course there are more Twitter management tools than what we've mentioned here including: SeesmicTweetvisor, Splitweet and others. What's your favorite Twitter management tool?

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Link to original post and say hello at @leeodden
LeeOdden

Lee Odden

Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations agency that provides search, social media and online PR consulting training to Fortune 500 companies. Odden also publishes Online Marketing Blog, which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million. Odden is an active Internet marketing advocate promoting best practices, strategies and tactics through speaking at DMA, PRSA, Blog World and Search Engine Strategies conferences. Odden has been cited for digital marketing and PR expertise by The Economist, Fortune and eWeek, contributes articles to MediaPost, iMedia Connection and Target Marketing and has a chapter featured in the book,
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Comments

SheilaStarkey
Posted on February 19th 2010 at 5:27PM
I use TweetDeck to monitor my Twitter, Facebook and LinkedIn accounts. I find it very easy to use with all the functions you mentioned. The ability to schedule tweets would be a great added feature. Perhaps they will include in the next version.
KeithErrington
Posted on February 19th 2010 at 8:45PM
I use HootSuite - for me, it's best feature is being able to see on one screen any combination of feeds I want - I can see who's said what, what I've said, mentions and direct messages without leaving the one screen. You can schedule posts, and when you click on a user name it gives you a pop-up profile window showing that users details - really neat feature.

 

Now they have added a people function showing your follower’s Klout score – from there you can also create lists easily - and a draft tweets function.

 

You should also look at TweetFunnel a new tool in beta that has some good features, including an approval system for user’s tweets – especially useful in the financial and legal industries where it’s important to monitor what users might say.

 

(I’m not connected with either company – I just like their products)

EricWilliamson
Posted on February 19th 2010 at 9:22PM
I use Tweetdeck for my two twitter accounts, and my FB and LinkedIn accounts.  I have tried out Brizzly but like Tweetdeck better.
ReneeShupe1
Posted on February 20th 2010 at 5:55PM
I use HootSuite for the customize that it allows, management of the multiple accounts and that it's online.  I use the Google Chrome Application Feature to make a desktop application, but no matter where I'm at I can access my twitter feed. 

I also like the ease of use, the scheduling feature and key word searching....I too tried out Brizzly, but like HootSuite over Tweetdek and Brizzly.  I am a former user to Tweetdeck, but I just seem to like the interface better on HootSuite.
AnaLuciaNovak3
Posted on February 20th 2010 at 6:57PM
I use Nutshellmail - a great tool that summarizes all your social activities, you can view within your email and respond to inquiries. You can schedule how many times you want to receive a summary of all activities. It is very organized - allows Twitter, FaceBook, LinkedIn, all emails (hotmail, yahoo, gmail) and MySpace. It has helped me on days I'm extremely busy to get an overview of what's happening on all sites, so I don't miss any real time engagements!

I enjoy using TweetSpinner - the tools are great - helps me manage my followers, set up strategic tweets, and even mimic your ideal followers "followers".

I like Twitterfeed - I've added my favorite blogs and set it up to tweet automatically.  You can select whether you want each blog to feed via Twitter, FaceBook, FaceBook Page, & Ping.fm.  This allows me to hang out on FaceBook, read my favorite postings, blogs, comment on it as well as engage with my friends/fans on FaceBook.

There are so many great tools, important to know what it is you want to accomplish and determining which tools best meet those needs!

That's why I'm called CyberDivaVA (or CyberQueen) ! LOL

 

 

 

CaptainComment
Posted on February 20th 2010 at 8:22PM
Great Lee. But my staff can live without Hoot Suite. Wasn't taught at Tweet Academy :)
TomSnyder
Posted on February 22nd 2010 at 2:16PM
I had been a fan of Tweetdeck for quite a while, trained users on it and even blogged about it. I discovered Mixero and haven't looked back. Mixero did everything Tweedeck did and more. Gave me greater control over my desktop, had group/list management that was the best I've seen, along with theme and multiple language support.   still use Hootsuite for scheduled/tracked Tweets, but for the ongoing daily managment and monitoring, there's nothing like Mixero.
PaulBell
Posted on February 23rd 2010 at 12:53PM
I am really enjoying using newcomer MarketMeTweet. It's a fully featured manager with scheduling, auto-reply and more that even allows you to BRAND your messages with your web site link in that typically Twitter tagged area below your 140 character message. Support has been great and they're soon to be launching Facebook integration within the app. I just find it a lot friendlier than some of the others mentioned. 
BillMacKay
Posted on February 23rd 2010 at 2:49PM
Twitter has come a long way and its ability to spread a message makes it a powerful tool for hundreds or purposes. This content curation blog has a lot of relevant information on social media tools like twitter.

MarkLazen
Posted on February 24th 2010 at 10:45AM
Bill MacKay--In the future do us a favor and be transparent about your affiliations. You don't mean "This" content curation blog. You mean "your" content curation blog. If you're going to link drop, be a man about it!
CaptainComment
Posted on February 24th 2010 at 1:04PM
Bill McKay...transparency is important in social media. Another cheesy linkdrop and the transparency tow truck will put the boot on your comment and tow it away.
shaliniss
Posted on May 1st 2010 at 7:37AM

Great article!

Posted on July 8th 2010 at 3:29AM

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Posted on July 30th 2010 at 3:25PM

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