Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook is being described as many things today, as pundits, marketers, social scientists and educators try to get a handle of what’s going on in tis space. Is it the ‘connective tissue,’ the “social graph,” the…
New York Times Op-Ed writer Alice Mathias has a different take on all of this, dismissing it as an place that encourages performances and escapism –a time-sucking hangout of the “Fakebook Generation.” Here is how she describes it:
I've always thought of Facebook as online community theater. In costumes we customize in a backstage makeup room â€” the Edit Profile page, where we can add a few Favorite Books or touch up our About Me section â€” we deliver our lines on the very public stage of friends' walls or photo albums. And because every time we join a network, post a link or make another friend it's immediately made visible to others via the News Feed, every Facebook act is a soliloquy to our anonymous audience.
I know we instinctively want to challenge this notion. But wait. Mathias is not some angry pundit –she’s a grad student. She makes a solid point that’s worth addressing. Networks like FB make us miss other parts of human interaction. “Dwelling online is a cowardly and utterly enjoyable alternative to real interaction.”
I am an author, business columnist, blogger and podcaster. A former communications strategist, I now teach computer and technology at an elementary school.