Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Sponsored Tweets: Cooler Than You May Think
Posted on April 14th 2010
The word on the street is that Twitter has finally developed a business model. How do they plan to make money in less than 140 characters?
According to several sources including Mashable, AdAge and the New York Times, corporations will have the option to sponsor a Tweet in searches. Unlike a normal keyword-based Google Ad, these Sponsored Tweets will still fit the same 140 character format as any other tweet.
What's so cool about this? All free things eventually come to an end and Twitter's indulgence in ad revenue was as inevitable as Steve Jobs selling a lot of iPads. We knew the ads would come in some form or another. What makes these a different opportunity than other online ads?
Twitter ads and your typical online ad (say a Google ad) will both have some brief text and most likely a link to some home website. However, unlike a Google AdWord ad, Twitter sponsored tweets give Twitter users the ability to reply to the ads like any other tweet.
Think about it: consumers will be able to have two-way communication with paid advertising. Imagine hearing a TV or radio advertisement and being able to give direct immediate feedback directly to that advertiser. To me, this will open up a whole new style of marketing communication. Social media introduced us to the idea of brand transparency the last couple of years. Now with Twitter's new advertising platform, this takes paid two-way communication up another notch.
How do you all see this influencing the future of mass media and relationship marketing?
Link to original post