- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
AT&T Uses Yellow Pages Data To Take On Yelp With Buzz.com
Posted on April 20th 2010
In a recent press release AT&T announced the launch of Buzz.com. This is obviously a direct attack against Yelp and other location based recommendations.
It's interesting they are using the domain Buzz, the most overused word lately, now we just need Apple to launch iBuzz.
But it's especially interesting that they are using the Yellow Pages data but that they are launching a whole new brand. I would be really interested to know if the Yellow Pages has an open API and if any startup could use it. That would be especially interesting.
It doesn't seem like the service is location aware, which is a huge mistake in my opinion and I'm a little surprised that they didn't launch an iPhone app considering their deep relationship with Apple.
What do you think? Hit or miss for AT&T?
From the press release:
“We recognize that people are already having conversations online about the best places to go and businesses to call.Buzz.com makes it even easier to discover the businesses your friends recommend,” said buzz.com General ManagerCharles Hornberger. “Although the site is still in beta, we're very excited to open it up to anyone who wants to see how we're approaching 'social search' for the local marketplace.”
Sharing and finding local favorites on buzz.com is easy:
- Favorite: “Heart” your faves — whether it's a restaurant, plumber or golf course — to build a personal list of favorites. Add a 160 character comment and tags so that friends know exactly why you love it. Think of it as social bookmarking for your local world.
- Search: On buzz.com, search is personal. When you search for local businesses, services or places, you immediately see how many of your friends, friends of friends, and the entire buzz.com network have faved each spot. It's a source of trusted recommendations that may become your new personal favorites.
- Ask and Answer: Start a conversation with friends on buzz.com or the social network that you already socialize with them on — by asking a question. Whether they answer on buzz.com or on your Facebook Wall, you can read, reply with a question or comment, and revisit the recommendations later. Reciprocate by answering friends' questions, too.
“We've developed buzz.com with a strong foundation influenced by AT&T Interactive's leadership and success in local search,” said David Krantz, president and CEO of AT&T Interactive. “By offering buzz.com alongside our other local search properties like YP.COM, we create opportunity to reach a broader — and growing user segment that relies on their community to make decisions. For favorited businesses, it means immediate recognition of a loyal customer and positive exposure among a network of friends.”
Buzz.com is accessible at m.buzz.com on select smart phones so users can access friends' favorites while on the go. Users can expect additional mobile options as the buzz.com team taps AT&T mobile app development capabilities through the recent Plusmo acquisition.
At its core, buzz.com leverages the same foundational assets that YP.COM uses to connect millions of users and businesses. Over 21 million business listings, AT&T mobile assets, local business advertiser insight and 5,000+ local market sales counselors contribute to AT&T Interactive's footprint in the local search industry — and commitment to evolving the experience for consumers and advertisers.