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Personal Branding and Social Media Optimization in Action
Posted on May 25th 2010
In the post, Kiesha talks about writing the type of content that she wants to write about on her blog and considering SEO as a secondary consideration, which struck a chord with me. If I'm really honest, I very rarely optimise my posts even though I advise clients to. But something about Kiesha's article made me think twice about this approach in specific relation to personal social media optimisation. Your own blog is one of the most effective methods of personal online branding out there, so you should make use of it as such. A regularly updated blog using key, targeted search phrases and keywords is a powerful tool, so for personal branding it makes sense to make sure your own name features somewhere. Hence the title of this post, the link and the use of the phrase ‘Paul Sutton' three times in the first 100 odd words.
Then come social media channels that lead naturally from your blog, more and more of which are being indexed by search engines. Favoured by the likes of Google, social media enables you to become involved in numerous communities, from LinkedIn groups to Flickr sharing, and using each of these in conjunction with your search term (in this case, your name) should help yield results in the long term. Especially if you link each channel together using your search term as anchor text. A good personal social media optimisation strategy will involve elements of:
- Customised personal profiles on social bookmarking sites such as Digg, Delicious and Stumbleupon
- Keyword (name) tagging of images and videos on Flickr and YouTube, via the title, description and the tags themselves
- Ensure your privacy settings are open in Facebook and claim your vanity URL
- Claim your username on Twitter and fill out the bio, even if you're not using it
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