Personal Branding and Social Media Optimization in Action

ThePaulSutton
Paul Sutton Head of Social Communications, BOTTLE PR

Posted on May 25th 2010

Personal branding on the web is important. If you want to know something about a business contact, the first place you go is Google. Managing my own online reputation and using social media to advance my SEO has become something of a mission. In the last couple of months, my work profile, my LinkedIn profile and my Twitter profile have slowly started to climb Google's rankings, but the idea for this post came to me after reading a great post on Social Media Today by Kiesha Easley entitled: “5 SEO tips (that won't make readers gouge their eyes out)”.

In the post, Kiesha talks about writing the type of content that she wants to write about on her blog and considering SEO as a secondary consideration, which struck a chord with me. If I'm really honest, I very rarely optimise my posts even though I advise clients to. But something about Kiesha's article made me think twice about this approach in specific relation to personal social media optimisation. Your own blog is one of the most effective methods of personal online branding out there, so you should make use of it as such. A regularly updated blog using key, targeted search phrases and keywords is a powerful tool, so for personal branding it makes sense to make sure your own name features somewhere. Hence the title of this post, the link and the use of the phrase ‘Paul Sutton' three times in the first 100 odd words.

Then come social media channels that lead naturally from your blog, more and more of which are being indexed by search engines. Favoured by the likes of Google, social media enables you to become involved in numerous communities, from LinkedIn groups to Flickr sharing, and using each of these in conjunction with your search term (in this case, your name) should help yield results in the long term. Especially if you link each channel together using your search term as anchor text. A good personal social media optimisation strategy will involve elements of:

  • Customised personal profiles on social bookmarking sites such as Digg, Delicious and Stumbleupon
  • Keyword (name) tagging of images and videos on Flickr and YouTube, via the title, description and the tags themselves
  • Ensure your privacy settings are open in Facebook and claim your vanity URL
  • Claim your username on Twitter and fill out the bio, even if you're not using it
In short, make use of social media for personal SEO purposes. The social web is all about sharing and conversing, so the more you get out there and interact with people, comment on forums and groups and network, the greater the chances of you being at the top of Google when someone searches for your name. 
 

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ThePaulSutton

Paul Sutton

Head of Social Communications, BOTTLE PR

Paul Sutton blogs at www.thesocialweb.co.uk and you can follow him on Twitter at www.twitter.com/thepaulsutton. I am Head of Digital PR at BOTTLE PR, one of the UK's fastest growing PR agencies, and am a communications professional with 14 years experience in marcomms, PR and digital media. My area of interest lies in completely integrated communications strategies, and the changes happening in the communications industry at the present time make it, for me, the most fascinating and exciting business to be in. I'm responsible for devising creative social media strategies and ensuring that account teams make them work across the board to meet commercial client objectives. I'm also fascinated by the psychological and cultural impact of digital media and the web.
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Comments

DinahGoldberg
Posted on May 25th 2010 at 3:07PM
Thanks Paul for the great tips - I'm definitely going to add your list to my mental social media to do lists.  Particularly customizing personal profiles on sites like Digg!  
Posted on June 25th 2010 at 10:42AM
Thank you for providing such a useful information. thanks for the post, keep going on.
Posted on November 9th 2010 at 5:16AM
I'd also add in, claiming your Google profile which can act as the central point. Linking to your other profiles and incorporating any Google Buzz/connections data.
Posted on January 15th 2011 at 10:49AM

Your Google Profile is always supposed to be on page one.  I find if I do not refresh it then it disappears.  I write without regard to SEO as you mentioned.  By the nature of the topics I am using some of the keywords.  I agree you should claim your profiles although I have not found StumbleUpon to be useful.

Thanks,

Rob

Posted on March 22nd 2011 at 12:12AM

Thanks for Suggestion.Keep in Touch!!!!!!!