Have you ever considered why so many people look for other people to connect with?
Think about it for a minute. Over 500 million people are profiled in
social networks of one form or another and growing at over 30% a year.
There are over 700 different social networks available for anyone to
join, besides the closed networks that one has to be invited into to
join, serving numerous interest and affinities. Besides social networks
we have people search engines, online phone directories, reverse look
up and the list of technology that enables us to find people is endless.
Michael Arrington wrote an article titled War Of The People Search and states: “I moderated a fascinating panel
tonight at Google headquarters that included execs from three “people search engines” - the CEO of Wink (Michael Tanne), the CEO of Spock (Jaideep Singh), and the COO of Zoominfo (Bryan Burdick).”
“The panel was very timely. Earlier today the Wall Street Journal published an article
called “You’re Nobody Unless Your Name Googles Well” that outlined the
exact problem these search engines are trying to solve - finding
information about people on the web, many of whom have identical names.
The article didn’t mention the efforts of these startups, instead
focusing entirely on Google, but it did note a few interesting
statistics. There are, for example, 158 million results on Google for
the name “John Smith” (I actually see 225 million, but who’s counting).”
“Big statistics are thrown around when people talk about people
search. Singh says around 30% of searches are people-related. Tanne
says 2 billion searches per month are on people (Facebook data tends to
suggest this is probably vastly underestimated)”
So we ask the question again, why so many people search for other people to connect with?
There are three main reasons why people spend time finding other people. These are:
- Business purposes
- Social purposes
- Private purposes
Each purpose has an objective and it takes people and processes to
accomplish objectives, regardless of purpose. We live in a global
community and as the Wall Street article suggest “You’re Nobody Unless Your Name Googles Well“.
The social web, and related technologies, is creating a seamlessly
connected world of people and things aimed at different purposes and
possibilities yet to be discovered.
The convergence of technology, coupled with the acceleration of new
technological advances within the social web, is creating a historical
shift in human behavior with little, if any, reference to common bodies
of knowledge to explain probable outcomes or definable dynamics.
Everyone is self learning as they engage with the mediums and share
perspectives with others. The media attempts to explain the dynamics
and outcomes but few, if any, have a clear understanding capable of
stating conclusive outcomes.
Back to the question, Why…..?
The answer to the question why is diverse based on ones perspective,
objective and experience. However, the bases of the answers will show a
common thread of belief that people connect with people to exchange
value in numerous forms. Technology has enabled the value exchanges to
accelerate without boundaries in time and space.
Effective and efficient exchanges will be designed around common
characteristics in people, technology and objectives. Once aligned
there is no telling what kind of outcomes can be produced only to say
they will be beyond any historical reference of past collaborative
efforts. One thing is certain, markets are be formed and transformed by all these connections.
So again why? Because we can and because the human network thrives on conversations. Doc Searls book “The Cluetrain Manifesto ” states that markets are conversations. Could it be that collectively we are creating a new market called The Relationship Economy and it is driven by us as individuals?
What say you?