Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
“BETA BREAKERS: LinkedIn's Outlook Toolbar Grabs You By the vCard”
Posted on March 5th 2008
Today's post was written by contributing writer, Marie Williams.
Whether Journalist or Public Relations professional, your contacts are your currency. Last month, socialTNT gave TechCrunch40 darling, Xobni, a test spin. This month, the socialTNT BetaBreakers team put popular professional social network LinkedIn’s Outlook Toolbar through our rigorous testing process.
All You Ever Need to Know: The “Grabbing” Function is Magic
By far, the best thing about the toolbar is the “grab” function. It makes it devastatingly simple to transfer contact information seamlessly into your Outlook contact list.
How it Works: When you have an e-mail open from the person you want to add, highlight their signature block, click on the little grab button on the top right-hand corner of your menu, and voila! All the contact information is entered in the appropriate boxes. Sometimes fields get switch, such as “company” and “title,” but it’s a small inconvenience that doesn’t detract from the feature’s utility. Check out the screenshots below for a visual:
Just do it: If your contact list is key to your business success, you cannot be without this amazing resource. Go download it. NOW.
There’s No Place Like LinkedIn Home to Manage Your Networking Savvy
Your LinkedIn home page can be easily accessed through your Outlook, and the interface is clean and aesthetically pleasing. It’s easy to track your inbound messages, friend updates, profile views, and all the other features that LinkedIn provides.
Bottom Line: If you live and die by your LinkedIn network, you will love how simple it is to manage your connections without ever leaving your inbox.
Don’t Press That Button! The Danger of the Dashboard…
The toolbar’s “Dashboard” feature lets you see contacts to invite to LinkedIn, contact information updates for your LinkedIn friends, and keep-in-touch reminders. It’s a hybrid of your e-mail and your LinkedIn account homepage.
If you press the button, it takes anywhere from 2-5 minutes to load, which is a long time for us ADD techies accustomed to split second satisfaction.
Why you should pass: Xobni’s search function is way more intuitive and lightning fast. The utility of the information on the dashboard is negligible and more easily found via Xobni.
Beyond the uber useful grab tool, 85% of the LinkedIn Outlook toolbar is clearly a promotion of LinkedIn’s contact management services and will only work for you if you’re a) already an avid user of the network or b) think you want to start becoming more involved in that community.
That’s a Wrap
Our overall impression is that while Xobni reigns supreme when it comes to inbox add-ons, LinkedIn’s grabbing feature makes it more than worth the download. Think of Xobni as your full-service inbox search solution, while the LinkedIn toolbar provides some “Ah ha!” features you’ll come to rely on. If your a LinkedIn Junkie, download it NOW!
Link to original post