Ideas for Using Twitter

Connie Bensen
Connie Bensen Global Community Strategy & Social Media, Dell

Posted on May 7th 2008

There have been many posts on Twitter & tutorials keep coming out. Awhile ago I wrote about how I had to shift my use of Twitter.

When I had only 120-150 followers I checked in 3-4 times per day. And I would page back through everyone's tweets & open links that I would read later.

But the twitterstorm that @jowyang created disrupted that & my number started growing. It took me a bit to readjust & I started using some new tools.

Now at 750 followers here is how I use Twitter:

  • pop in only on breaks (It's too disruptive to stream)
  • chat with my network that is online at the moment
  • if I see an interesting comment I may
    • click on the @username for context
    • follow that person
    • put their name into to see the thread of the conversation (it works pretty well albeit it's not perfect)
  • use to check my favorite tweeters & follow their links
  • check replies & respond

My Twitter tips:

If you tweet about a broad variety of topics you'll get followers of varied interests

Ask questions - crowdsource your followers - they love to help! (today I asked if I should get a kayak or canoe; on another day it was what to do in Paris) It's also a great place to get tech help (my following is very geeky).

Business related tips:

  • delivers an email every morning to me with a standing search for:
    • cbensen - for DM's that are missed - Twitter is prone to hiccups)
    • cbenson (people misspelling my name)
    • acdsee - brand monitoring
    • community manager - I'm connecting with like minded people :) & I like reading the news as people announce their positions or talk about their work
    • take your tweetscan search & share it with others
      • Here's an example that I saw Radian6 using
      • If you use that - make sure you monitor it so there aren't negative tweets on it
      • Get creative with it! It's offered in an RSS feed - where can you embed it? website? blog?


  • Networking - I've met a large number of people from Minnesota. After getting to know them I'm ready to attend the Twin Cities Social Media Breakfast next week & meet them in person!
  • Branding -
    • repetitive - Use your photo as your avatar
    • memorable - Use a representative photo for your home page & people will see it when they check out your profile or go to DM you. This space offers the opportunity to display your brand logo multiple times. If you have questions on how to do it, let me know - I know of some software that makes it easy! :)



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Connie Bensen

Connie Bensen

Global Community Strategy & Social Media, Dell

Connie Bensen leads Global Community Strategy at Dell and recently launched the Dell Social Business Connection. She is a leading Community Strategist and her definition for the Community Manager role is linked from Wikipedia and has been translated into many languages. She authored a series of ten white papers on the ROI of Social Media. Her blog has been recognized by as one of the top 20 best marketing and social media blogs by women and she was a 2009 Fellow of the Society for New Communications Research.
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Connie Bensen
Posted on May 9th 2008 at 10:12AM
Thank you SMT for featuring my blog post! I'm quite honored. The tweetscan link 'Radian6' is not behaving - maybe this will work here: