- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Ideas for Using Twitter
Posted on May 8th 2008
There have been many posts on Twitter & tutorials keep coming out. Awhile ago I wrote about how I had to shift my use of Twitter.
When I had only 120-150 followers I checked in 3-4 times per day. And I would page back through everyone's tweets & open links that I would read later.
But the twitterstorm that @jowyang created disrupted that & my number started growing. It took me a bit to readjust & I started using some new tools.
Now at 750 followers here is how I use Twitter:
- pop in only on breaks (It's too disruptive to stream)
- chat with my network that is online at the moment
- if I see an interesting comment I may
- click on the @username for context
- follow that person
- put their name into quotably.com to see the thread of the conversation (it works pretty well albeit it's not perfect)
- use quotably.com to check my favorite tweeters & follow their links
- check replies & respond
My Twitter tips:
If you tweet about a broad variety of topics you'll get followers of varied interests
Ask questions - crowdsource your followers - they love to help! (today I asked if I should get a kayak or canoe; on another day it was what to do in Paris) It's also a great place to get tech help (my following is very geeky).
Business related tips:
- Tweetscan.com delivers an email every morning to me with a standing search for:
- cbensen - for DM's that are missed - Twitter is prone to hiccups)
- cbenson (people misspelling my name)
- acdsee - brand monitoring
- community manager - I'm connecting with like minded people & I like reading the news as people announce their positions or talk about their work
- take your tweetscan search & share it with others
- Here's an example that I saw Radian6 using
- If you use that - make sure you monitor it so there aren't negative tweets on it
- Get creative with it! It's offered in an RSS feed - where can you embed it? website? blog?
- Networking - I've met a large number of people from Minnesota. After getting to know them I'm ready to attend the Twin Cities Social Media Breakfast next week & meet them in person!
- Branding -
- repetitive - Use your photo as your avatar
- memorable - Use a representative photo for your home page & people will see it when they check out your profile or go to DM you. This space offers the opportunity to display your brand logo multiple times. If you have questions on how to do it, let me know - I know of some software that makes it easy!
- for the beginner - Beginner's Guide to Twitter
- more in-depth - Caroline Middlebrook has a great guide
- And there are tons of Twitter app's out there - Lee Odden lists 5 newer ones & @jowyang has a good list too.
Link to original post