Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Mind the Gap: Turning Vision into Reality
Posted on July 8th 2008
Although social media and enterprise social networking is more commonly understood than it was even a year ago, there still exists an enormous gap between where the leading thinkers are and what large organizations can actually achieve in the short term. This frustrates both the visionaries and those charged with actually implementing social media solutions in the enterprise.
What's the solution? Better understanding on both sides. Going back to business fundamentals; You don't get something for nothing. Communities that add value to business relationships take the time and effort that any good relationship takes - but multiplied geometrically.
Visionaries often get frustrated at the pace of change but could be sobered by doing the hard work of building a sustainable, robust community. Those on the ground who often get drawn into all the operational hurdles could very well borrow some of the energy and passion of the visionaries. It's difficult to walk both lines and maybe it means having two types of community managers - the tactical and the passionate.
Those of us in the industry also need to provide better frameworks, tactical examples, guidelines, templates, and tools that help leverage both the vision and the tactical needs of community building. This is starting to happen as more and more companies tell their stories and connect with each other online. Here's to all of us who need to continue to really listen to each other so we can help narrow the gap.
Photo by: Grumbler %-|
Link to original post