Let's step outside of the echo chamber for a minute.
Does social media marketing matter?
What I want to know is, how does this stuff impact the bottom line? As a consumer (and apologies, biased towards the US - with our weak currency, these examples carry less efficacy when everything looks like it's discounted 30 - 50%), I'm curious to know if you have ever done any of the following. (Partial credit on examples to Mashable and Jeremiah.)
Add up points as you go:
-2 points for any of the following:
So how'd you score?
I think most people will score zero...which is why I asked the initial question. How did you score?