At FreshNetworks we know all about using user-generated content for insight. Whether it’s from the activities and discussions we run in our online research communities, to the organic discussions and comments we see across all the online communities that we build.
You can gain a lot by listening to what your customers say, even if you just observe what they are saying on other sites and forums. However, when a brand builds its own online community it gets both the rich profiling information on participants and the right of reply, meaning they can enter into a meaningful exchange with community members.
I was interviewed a few weeks ago for a piece in MyCustomer about how to gain insights from UGC, building on these thoughts and our experiences at FreshNetworks. You can read the full article here.
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