There are many reasons that as a PR person you should be using Twitter.

• Major news outlets are on Twitter
• Some journalists use Twitter - you can get to know them better
• HARO tweets urgent journo requests on Twitter
• Newswires are on Twitter
• You see fast breaking news
• Business networking
• Find and connect with experts
• Reach a core audience of influencers

These posts give a variety of ideas for using Twitter

Twitter in Plain English  - YouTube

Beginner’s Guide to Twitter - Robin Good

17 Ways You Can Use Twitter - DoshDosh

50 ideas on Using Twitter - Chirs Brogan

How Companies Use Twitter to Bolster Their Brands - Business Week

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