I wonder what the next generation of business leaders will be like. How about the next generation of teachers. Will academy begin to teach relevant topics to the next generation sitting in classrooms today? If not how will we foster innovation, creativity and economic development?

Why Doesn’t Academia Adopt and Teach Social Media?

Old minsets and ingrain practices are hard to change. It takes leadership and vision to see the future and design a roadmap to get there. Too many people in academia buy into the institutionalized thinking of the past. The learning models, the content and context of what is taught. As social media grows with influence academia will have to change their thinking in order to satify the market. The market of student already using social technology. The market of businesses looking for experienced people who know how to use the technology. Academia has two primary customers. Industry and the students being equipped with knowledge aimed at being used by industry.

The Fear of The Entrenched

Entrenched thinking will need to change. University Presidents will need to lead their staff towards the new paradigm which has significant potentail for the users, the businesses and society at large. The students are ready and willing. The institutions have a lot to learn. Watch the video.

What say you?

see video here as well http://www.youtube.com/watch?v=dGCJ46vyR9o