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PR skills of the future
Posted on January 5th 2009
Ogilvy PR Worldwide produced this video for PRWeek's “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (not just messaging) and digital crisis management.
a shel of my former self, a blog from organizational communications consultant Shel Holtz, addresses the intersection of technology, business, and communication.