If Britney Spears can do it - how long will it be before most celebraties and most BRANDS hire Online Media Managers to manage their online profiles and activity streams?  I’m referring to TechCrunch’s post on Britney Spears Is Hiring An Online Media Manager where the skills needed for the job, besides going to Harvard University, are:

I can only say that it’s a lot of hard word and someone needs to it - it needs to be someone’s part time or full time job - and 99% of the time, no one is doing anything much with Social Media at most Brands and Corporate Websites.   TechCrunch goes on to say:

She’s on YouTube, Twitter, Facebook, MySpace and other sites, and somebody (not her of course) has to do all the hard work of posting and responding to content.

Going back to my Facebook account - I posted this story about Britney Spears 2.0 Online Media Manager needed there and got a few comments from friends:

Friend 0 at 12:48pm January 10

Excellent point Marshall. I think we’ll continue to see a blurring of the roles of new media and traditional PR

Friend 1at 1:07pm January 10

Well, actually, I attended an alumni meeting a few weeks ago, where one of the panelist was an expert in managing social media presence for celebrities - including positive and negative buzz control, fan pages on social media communities, and SERPS. It seems to be a growing niche.

Marshall Sponder at 1:11pm January 10

I guess that’s a good thing - maybe it’ll be part of Obama’s Economic Stimulus program. Ha, ha.

Friend 1 at 1:14pm January 10

You know what? Sarah Palin needs to hire an online media manager. Perhaps on socia media expert should initiate this dialogue with her people.

Marshall Sponder at 2:18pm January 10

Maybe that should be you. What you think?

Marshall Sponder at 2:20pm January 10

yeah Jovaun, that suggests Social Media might end up turning into a PR person who’s into new media and has some background in Web Data Measurement.

I don’t know about you - but I think every company ought to have at least one person that is an Online Media Manager.