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Some industries have built in fan bases and thus are naturals for social media implementation, so .. why the delay? Fear? Lack of expertise?
Fear of social media. It's more prevalent than you think. Sure some will say they are waiting for the true ROI to shake out. That might be true, but I doubt it's the main reason.
Leigh brought up some great points: “Is it Fear? Resources? Ignorance? Unwilling to be transparent?” She goes on to add without mentioning industries, “that some large orgs. are terrified of the VOLUME of feedback and detractors so much they can't see upside.”
Can you imagine being so burdened with the fear of negative press or negative reaction, that you, as an organization, are paralyzed into doing nothing?
Leigh concludes: “They are just not comfortable with that level of transparency. Turning a blind eye negates the opportunity to turn around negatives…Treat customers with respect, respond - and identifyadvocates too!
Rachel then adds: I think the biggest inhibitor of adoption of new tools is that people are overwhelmed and don't have time to play with them. Sometimes I think you have to drag people into a room and make them play around with the tools until they are comfortable.
I couldn't agree with them more! So lets review this. Are these the things that are holding companies of all sizes back from utilizing social media?
What else can we add to this list? How many of these are really legitimate?
Currently Marc is working with Accenture to raise awareness and drive engagement of the Accenture Interactive practice. Prior to that Marc was the social media practice lead at Ernst and Young, one of the world’s leading professional services organizations. Before joining E &Y, Marc was the Digital and Social Media lead for 2 years at Digital Response Marketing Group, a social media and search marketing agency in Naples, Florida. Previously, Marc had been consulting for the Direct Response Marketing company, Emerson Direct, for almost 7 years. At various times he had served as their Director of Internet Marketing and their Director of Social Media. In both roles, Marc was able to leverage his experience in marketing, sales and technology to a degree in which companies actually did not “glaze over” and just nod their heads when he suggested a new approach to creating digital content, a different social media strategy or a simple SEO tactic