This is a first: Tweets generate 10 cents each to fight global poverty

Posted on March 2nd 2009

Starting today and running through March 5, you can raise money for one of the most iconic charitable institutions of all time. From March 2-5, our client, National Cinemedia's Fathom Events will donate 10 cents to Care for every tweet you send that includes the hashtag #apowerfulnoise. Care is the charity that, post World War II, introduced "care packages" to the world. They're still a leading humanitarian organization fighting global poverty, with a special emphasis on helping women pull their families, and their communities, out of poverty.

Send a Tweet, Instant Donation

All you have to do to have 10 cents be donated is use Twitter (the ultimate "noise maker") to make a powerful noise in support of women's rights. We'll count any tweet with the hashtag #apowerfulnoise in it anywhere, and NCM Fathom will donate 10 cents for it, up to 50,000 Tweets. It's all in support of International Women's Day and the upcoming event A POWERFUL NOISE Live in 450 select movie theatres nationwide on March 5. Check out this short video from Care explaining it all.


Add your face to the visual petition

You can also participate in our visual petition and upload your picture to make our A Powerful Noise mosaic noisier and noisier. You can use (and take) the widget below to upload your picture. Be sure to then grab it and put it on your site. Thanks for supporting the cause.

jimtobin

Jim Tobin

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Comments

ChristianSullivan
Posted on March 3rd 2009 at 4:29PM
Quick update: The donation per tweet has been raised from 10 CENTS per tweet to 50 CENTS per tweet, so let's get tweeting.