Twitter Influence - Guy Kawasaki at SES NYC

Posted on March 26th 2009

On Day one of SES New York Guy Kawasaki's keynote certainly stirred the audience and caused a flurry of tweets on Twitter.

Here are his ten tips for marketing on Twitter:

  1. Don't chase the A-list
  2. Build your following.  This is how he does it: automatically follow everybody who follows you. (Guy uses SocialToo)  If you follow people back then they can send you Direct Messages.  Guy does not pay much attention to the stream of tweets but to his @'s and DM's.
  3. Make the tweets interesting and valuable.  Measure your retweets - use Retweetist.
  4. Send links.  find intersting linkk to send your followers.  He uses Adjix, a service that shortens URLS and gives you tracking stats
  5. Monitor your name and your brand using Twitter Search
  6. Follow successful case studies.  Twibs has examples of companies using Twitter well
  7. Use search to find people who tweet about the subject, product, idea. Follow them
  8. The world works in groups. If you have a group of people who tweet try Cotweet, a new webbased tool that handles multiple accounts
  9. Make it easy to share your content.  Add feeds and 'share' buttons to your website and news content
  10. Be willing to take the heat.  You might get push back if you're actively marketing yourself on Twitter.  Kawasaki  created the term UFM - Unfollow Me.  If someone objects to your tweets say UFM

SalFalko

Sally Falkow

I’ve been in public relations for 30 years and I am an APR – that means I have been Accredited in PR by the Public Relations Society of America. Over the last ten years I have immersed myself in new technology and most of my work today is as a social media coach to PR executives, PR agencies and new PR graduates. I won PR Trainer of the Year in 2009 for my Social Media Bootcamp classes for PR professionals.
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Comments

Dennis McDonald
Posted on March 27th 2009 at 2:09PM
Also, make sure to have a "churn strategy" to handle the unfollows stimulated by over-use of automated approaches to managing Twitter. Finally, be honest about the authorship of the tweets being sent out on your account.