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Twitter Litter: Followers alone is a meaningless metric.

Just got done chatting with someone who commented about how impressed they were that within 10 days a business had amassed over 2k followers. I had to explain why I am not impressed.

It is understandable when someone who has a huge off line presence is able to grow a following in a short period of time, using auto follower and other "get followers quickly" tools defeats the purpose of Twitter in my mind.

Quality over Quantity is my philosophy to twitter. Followers alone is a meaningless metric, especially if these people are looking for the same thing you are, more followers. If so, these people have very little interest in what you are in business to do and therefore produce no value. Instead take the time connect with people who are in the markets you serve, have mentioned similar interest or just post interesting stuff.

It does not matter how many followers your business has if you cannot engage with this community and show measurable results from your activity. The getting followers quickly schemes are like a fad diet, they will work in the short term but will yield marginal if any sustainable results.