Filter: Recent | Past 30 days | All Dates
View: 1 2 3 4 5 6 7  >
Filter: Recent | Past 30 days | All Dates
View: 1 2 3 4 5 6 7  >
avatar
0 0 votes

Sound advice for pitching bloggers

by Joel Postman on 11.05.2008 08:36   0 comments , 75 views
Categories: Public Relations, Enterprise 2.0, Marketing, Blogging, Social Media
Tags: best practices, blogger relations, social media+press release
The biggest mistake a PR professional can make is insulting the gentle sensibilities of a blogger. Influential bloggers are the Buddhist monks of the online world. They live simple, serene, ascetic lives and can find even the slightest upset or break with their daily routine emotionally jarring. There are many basic rules that can help you [...]
read more
avatar
0 0 votes

DeathWatchopedia: “Strategic Alternatives”

by Paul Gillin on 11.05.2008 08:12   0 comments , 47 views
Two once-formidable newspaper companies – Journal Register Co. (JRC) and Sun-Times Media Group (STMG) – have recently been delisted from the New York Stock Exchange and said they are “exploring strategic alternatives.” What exactly does that mean? Sometimes, alternatives include ways to keep the business going, such as restructuring debt or selling assets. They can [...]
read more
avatar
+1 1 vote

Socialutions: What About Results?

by JDeragon on 11.05.2008 07:18   0 comments , 120 views
Categories: OpenSocial, Twitter, Advertising, Media 2.0, YouTube, Social Bookmarking, Tools, Public Relations, Marketing, Companies, Web 2.0, Blogs, Collaboration, Blogging, Social Networking, Social Media
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, socialutions

Ethics

Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders.

Socialutions looks at advanced social computing tools holistically as a means which facilitates operational improvements and breakthrough strategies across all elements of any business.

Eve...

read more
avatar
0 0 votes

Next big thing = the internet for things

by Kate C on 11.05.2008 03:11   0 comments , 51 views
Categories: Web Strategy, Communities, Enterprise 2.0, Marketing, Web 2.0, Collaboration, Social Networking, Social Media
Tags: mashups, seo, product information, shotcodes
At the moment the internet is useful for finding information or for communicating - it does not readily link back to actual physical things in the real world and their geographical locations. Nor does it enable us to drill down deeper into such information while we are on the move.

What is coming soon is the ability to find things in real life using the internet. The capability is evolving and mashups of place information with Google maps is a go...
read more
avatar
0 0 votes

Internet Marketing and PR Strategies Work for BtoB

by Sally Falkow on 10.05.2008 20:22   0 comments , 101 views
Categories: Media 2.0, Communities, Marketing, Web 2.0, Blogging, Social Media
Tags: internet marketing, social media+adoption, marketing strategies, seo+marketing
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoC

social media

Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last...

read more
avatar
0 0 votes

On Demand Services. Hasso loves Google Earth

by Ignacio Hernandez on 10.05.2008 19:35   0 comments , 108 views
Categories: Google, SAP, Social Software, Marketing, Web 2.0
Tags: collaboration software, saas, freeware, on-demand

Software world is looking at Google, it's not a new thing.

We can find some examples of common Google functionalities in SAP products. Even Hasso in his keynote, (SAPPHIRE Orlando 2008) pointed out to Google Earth.
In Web 2.0 age, User is the King, and if you want to talk about a "king style" user experience, Google Earth is one of them.

Other point to make of you a king: gifts.
If you are a king you have to receive gifts, and one to one Google appl...
read more
avatar
0 0 votes

Build The Twittering Journalist List

by Harry Hoover on 10.05.2008 08:01   0 comments , 105 views
Categories: Twitter, Social Media & Politics, Social Bookmarking, RSS, Tools, Public Relations, Social Software, Wikis, Social Networking, Social Media
Tags: microblogging
As a means to help PR people keep up with journalists and media outlets utilizing the social media microblogging application Twitter, My Creative Team has begun this wiki. The list initially was compiled here from information provided by Red66, CNET, Poynter, as well as Twitter keyword searches on terms such as “journalist” and “reporter“. Additionally, [...]
read more
avatar
0 0 votes

Introducing the New Bonnie and Clyde for Careers

by Daniel Schawbel on 10.05.2008 07:24   0 comments , 75 views
Categories: Media 2.0, Communities, Marketing
Tags: books+careers, tanner+books, dauten+books
As you all probably know already, I’m highly connected on the career front.  Recently, I crossed paths with the Bonnie and Clyde of the career world.  Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression.  Back then, they were publicity superstars, appearing just about everywhere.  J.T. O’Donnell and Dale Dauten, may [...]
read more
avatar
0 0 votes

First Post on Social Media Today

by Connie Bensen on 09.05.2008 22:44   0 comments , 93 views
Categories: Twitter, Blogs, About Social Media Collective
I was excited to find my post on Uses of Twitter featured on Social Media Today! When you become a member you can add your blog feed & editors there choose which articles to publish on the site. It’s great to have my writing recognized & shared. And the members of Social Media Today are amongst [...]
read more
avatar
0 0 votes

Facebook Connect - another step to open social networks

by Charlene Li - Josh Bernoff on 09.05.2008 15:41   0 comments , 217 views
by Charlene Li Facebook just announced "Facebook Connect", which they position as the natural evolution of Facebook as an open platform, which started from their initial API in 2006 and expanded with Facebook Platform in May 2007. This is how...
read more