Yahoo today announced that they are acquiring Citizen Sports, a company that creates fantasy sports leagues for Facebook, iPhone, Android and other devices.  The acquisition is meant to enhance Yahoo’s position in social games and fantasy sports, and “strengthen Yahoo!’s social strategy of enriching, aggregating and distributing social content from across the entire Web, and offering a highly customizable social experience.”

Citizen Sports various applications allow people to play in fantasy leagues, fill out brackets, check out live scores...

You know the drill. Just about every buddy cop movie shows the two characters performing the good cop bad cop routine. Parents have even been known to use this same strategy when seeking a confession from their children when they suspect foul play.

With good cop bad cop, one person approaches the suspect with empathy; they play nice. The other, however, pushes all the buttons, comes across as angry — possibly even a loose cannon capable of abuse, or at least capable of enacting very harsh penalties upon the suspect.

Good cop bad cop is a strategy — it outlines HOW these two people will approach a third and gives us a good sense of how to measure the desired impact in an overall and incremental way.

“Reciprocal following” is when you follow the people who follow you on Twitter. Sounds harmless, even nice. But don’t be fooled. Many problems are caused by this practise. Reciprocal following should be discontinued — here’s why.

Don’t confuse your “followers” (those who have chosen to follow you) with those that you are “following.” They are two different groups of Twitter users that are associated with your Twitter account.

You should follow other Twitter users that you find interesting. The tweets from these people show up in your timeline (your Twitter feed). They should be users that provide you with information, entertainment, dialogue or whatever it is that you find interesting about them...