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Twitter Rolls Out Beta Retweet Feature: Will It Generate TMRT? (Too much Re Tweeting)

Twitter has been rolling out new features for its web interface to small groups to get feedback and then full roll out.  It did this with Twitter Lists.   Over the weekend, I noticed that Twitter's beta retweet feature was available on my account and played around with it.

Brian Solis picks out what's interesting about it.

The new retweet feature is particularly interesting as it organizes your experience directly at Twitter.com much in the same way third-party clients such as Tweetdeck and Seesmic have offered all along. Unlike these desktop applications however, Twitter.com remains as the pervasive interface for engaging on Twitter. For example, your lists, real-time search results, DMs, Twitter stream, and now retweets are key pillars to the personal experience at Twitter.com. For most users, the new retweet functionality, combined with important, cached searches (including your username), the need to stray from Twitter’s online hub begins to dissipate.

Woodsy Owl: Give A Hoot, Don't Retweet Pollute!

The new feature makes re-tweeting a single step versus a two-step process.    What I don't like about it is that I can't add my own two ...

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Half of us search for brands after seeing them on Twitter

Econsultancy has details of a study that shows that half (48%) of tweeple have searched about a brand after being introduced to it on Twitter, compared to 32% across all social networks.

Econsultancy says, “If true, that’s a big deal.”   Yes it is – just like the earlier research showing that 20% of tweets are about brands it provides tangible proof that social media and Twitter engagement pays off.

The research was conducted by Performics Marketing and ROI research.  According to the results, 44% of people had recommended a product on Twitter and 39% discussed it.   Facebook ranked even higher for product recommendations, with 46% recommending brands on there.

An earlier study by Comscore similarly showed that people exposed to brand chatter on social media were significantly more likely both to search for that brand and click on search ads.

Image - Wisleywoven

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Why People Twitter - in one word

The other day I sat down to write something about Twitter. I struggled with my thoughts, threw some words down, and came up with a question: “Why are you twittering?" I knew the answer people would give. I know Twitter, and I know the type of people who tweet. I know why my husband is on his iPhone flipping through tweets at 1:30 a.m. He insists on reading every tweet from every person he follows. Personally, I’m guilty of recently tweeting after midnight with a couple of people who tweet for major newspapers. So I know my husband and I are not the only ones afflicted with this social addiction.

Then I had a thought. Perhaps other people could confirm what I already knew. So I sent out the following tweet:

 

 

The responses were significant. People were passionate about their answers and wanted to be counted. One person DMd me seven times. She kept coming up with better words to express her passion. Actually, one of her suggestions was “addiction,” and maybe for her it really is.

The most popular reasons I received: People and Information.
 
People
Other words used: friends, connect, connecting and connectivity, camaraderie, companionship, ... read more >>

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Reading the Telegraph costs the British economy £1.38bn

"Churnalism is a form of journalism in which press releases, wire stories and other forms of pre-packaged material are used to create articles in newspapers and other news media in order to meet increasing pressures of time and cost without undertaking further research or checking."   http://en.wikipedia.org/wiki/Churnalism

It must have been a quiet weekend for news, because the Telegraph is reporting this morning that Twitter "'costs British economy £1.38bn'"

The "figures" appear in a "survey" apparently conducted by Morse, an IT services consultancy who boast "proven expertise in Business Applications Services, Infrastructure Services and Technology".  Amongst their expertise is Philip Wicks, who the Telegraph quote as saying that "When it comes to an office environment the use of these sites is clearly becoming a productivity black hole."

Leaving aside that it's clearly in Morse's interest to make the "findings" sound as dramatic as possible, I've got a suggestion for a quick way of gauging how accurate these kind of "surveys" are.  Simply take whatever it is that's supposed to be costing the British economy eleventy billion pounds a year in lost ... read more >>
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Twitter and bloggers - most see it as complimentary

The final installment of Technorati's State of the Blogosphere survey from last week looked at the micro-blogging service Twitter. In particular, Technorati wanted to find out what use bloggers make of Twitter, and if they don't use it, why not?

Remember - this is a global survey of bloggers, not the general public. It's people who are at least vaguely familiar with Twitter.

As a result, not surprisingly, 73% of bloggers use Twitter and 27% don't. But for the quarter who don't it's still interesting to see that what I'd call 'Twitter myths' lead the reasons for non-use.

For example, 54% said they didn't feel the need to broadcast their lives (you don't need to), 38% said the content wasn't compelling (you pick and choose who you want to follow), while 35% said they just don't get it.

Among those that do use it, only a quarter (26%) are blogging less, which shows that more often than not the use of Twitter and blogs go hand in hand. Indeed, 69% actively use Twitter to promote their blog. This ties into a theme of previous posts, that Twitter is essentially a bridge to other media.

People listen to what's said and if something breaks, they take it ...

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Twitter - The global voice of the people

Graffiti
I'd started writing this post back during the Iranian elections when I was delighted to see the voice that Twitter was giving the oppressed voters of Iran.

Since then Twitter has gone on to prove as equally as powerful a tool and voice of free speech for numerous other causes.

Recently we've seen the Trafigura case and almost on the same day the Jan Moir story recieve the Twitter megaphone treatment.

A publishing tool with the ingredients that Twitter offers has never been available before and it seems those components are ideally suited to the domain of public opinion and free speech.

I spoke recently of Twitter and other social media platforms power to enable human intrigue and self involvement. The adoption of social platforms in these other mentioned cases are tapping into similar elements of the human psyche, those that cause us to express outrage and opinion.

Twitter and it's brief format involves less cognitive involvement and effort to enable the expression of opinion than the writing of blog articles or an Amnesty International style fax campaign.

The viral nature of the RT and then promotion or highlighting of a news event in the trending topics creates a buzz about the ... read more >>
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Recurring Tweets On Twitter Accounts Are Being Discontinued


On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter’s rationale centered around the potential for recurring tweets to result in duplicate tweets.

From Twitter … Recurring Tweets are a violation no matter how they are done, including whether or not someone pays you to have a special privilege. We don’t want to see any duplicate tweets whatsoever- They pollute Twitter, and tools shouldn’t be given to enable people to break the rules. Spinnable text seems to just be a way to bypass the rules against duplicate updates and essentially provides the same problems.

For those of you using services such as Social Oomph (previously named Tweetlater), you can still schedule tweets for a specific day/time, just not recurring Tweets.

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The FTC Tête-à-Tête on Twitter

If you've been following the digital discourse set off by the alleged $11,000 fine levied by the FTC against some bloggers, then you might enjoy Thursday evening's Twitter exchange between BuzzMachine's Jeff Jarvis and Mediashift's Mark Glazer (@mediatwit).

In case you've been out of the country, the FTC last week instituted its long-awaited guidelines designed to ferret out commercial deception in the social spheres. Mathew Ingram managed to tease out the tête-à-tête by tweeting Jeff to Mark's POV on the new rules.

Here's the exchange as it unfolded in 140-character twincrements:

mathewi: @jeffjarvis? RT @mediatwit: I think the FTC rules are good. I doubt they will enforce every tiny thing and any push for transparency is good

jeffjarvis: @mediatwit Good, God, Mark, you endorse the FTC rules in a tweet? Shall we discuss govt interference in public speech? The 1st Amendment?

jeffjarvis: @mediatwit And I don't buy the FTC's pr on this: 'Oh, don't worry about us.' What matters is the rules. Successors will enforce.

jeffjarvis: @mediatwit But do the FTC rules extend to journalists on papers, magazines? No. So bloggers become 2nd class citizens w/fewer rights.

jeffjarvis: @mediatwit Of ... read more >>
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Has Twitter's growth rate finally bottomed out?

With the micro-blogging platform Twitter being valued a staggering $1 billion, Hitwise North America analyst Bill Tancer provides some food for thought.

In particular Bill asks whether the micro-blogging platform with the stated aim of being 'the pulse of the planet' is running out of steam based on visitor stats he's gone through.

Bill looks at US site visits, which is important overall as the US accounts for 60%+ of Twitter's user base. Of course, a large share of Twitter users don't go to the web-site but instead access it via their phones or an application such as Tweetdeck.

Nevertheless, the website should give some sort of indication as to the numbers signing up.

The Hitwise chart surprised me a little bit, as the 'Hitwise is the new Second Life' chatter seems to have died down since April / May.

From purely personal experience I've seen a lot more people sign up, and then only a month ago we were told by Comscore that Twitter is now more popular than the BBC or Craigslist in terms of traffic.

As a result, we probably need to wait and see until other metrics firms publish their stats.

And on the numbers, with 50+ million users, 2.5+ million of ...

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Imitation and Obsolescence – Facebook Guns for Twitter

Revenge is a dish best served via status updates.

When you look in the rearview mirror, you realize the greed and comparative savvy of the leadership of uber-successful online startups has ramifications on us all.

What if Myspace hadn’t sold to Fox? What if Yahoo had sold to Microsoft? What if Google hadn’t purchased YouTube? In each instance, the online world would be different today.

The same is true with the burgeoning fight between Facebook and Twitter. As you may remember, Facebook tried to purchase the plucky, 140-character interloper a while back for a reported $500 million. Not bad to be sure, but far less than YouTube’s $1.65 billion, or MySpace’s $580 million (in 2005 dollars). Regardless of the soundness of their perceived self-worth, Twitter rejected Facebook like a cheerleader asked to dance by the marching band tuba player.

So, like any spurned suitor, Facebook vowed revenge. Whether they actually said “I will crush you” in a thick Russian accent is immaterial. Their subsequent actions speak plenty loud.

@putyououtofbusiness

There are three recent Facebook developments that should have Twitter sweating like Dom Deluise in a full-length mink:

1. Facebook as . ...

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