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The PR industry is constantly evolving to meet the changing demands of the modern business landscape. Especially given the most recent challenges, from economic turbulence to the ongoing proliferation of social media, you and your teams are under more pressure than ever to adapt and lead. That’s why PR News is introducing its first-ever PR Agency Conference, in which PR experts from leading agencies and communications departments will come together to offer a deep dive into the topics that challenge you. Just as ideal for giving your most promising account execs a full day of professional development as it is for equipping your team leaders with must-have tools, this summit will offer the expertise you need to lead your team, your agency and your clients to success.
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—Courtney Barnes, Editor, PR News |
At this one-day information-packed conference, you and your team will discover:
- Smart tactics for finding out—and then telling—your client something they don’t already know
- What every PR executive must know about RegFD, and how it could affect their clients
- Time management strategies that will help you over-deliver—every time
- The building blocks of an effective crisis plan
- The hot-button issues that keep clients up at night—and what you can do to help
- Tips for integrating social media into your portfolio of services
- How to conduct a risk assessment for your client
- The different types of media interview questions, and how to prepare for each
- Techniques for enhancing your personal brand to be a better team leader
- Nuts and bolts of the pitch process
- And much more—all designed to give you practical, real-world PR agency insight and ideas.
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