Date: Thursday, November 12, 2009
Time: 1:00 PM EST/10:00 AM PST
If your company is not using social media, you are simply ignoring the conversation already happening online. Customers, prospects, and thought leaders are already talking about your industry using tools like Facebook, Twitter, and other social media sites.
It is critical that you monitor and engage in these conversations to establish and manage your brand online.
This free webinar will cover:
- How to incorporate social media into your overall marketing strategy
- How to track and monitor your brand in social media
- Ways to attract more website visitors and leads from social media
- How to measure and evaluate the ROI of your social media marketing efforts
Mike Volpe, VP of Inbound Marketing, HubSpot
Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software company, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, social media, landing pages and analytics. He is also a co-host of the weekly live marketing podcast HubSpot TV.
Moderator:
Rob Graham, Vice President of Creative, Laredo Group
Rob Graham is currently the Vice President of Creative & Technical Training at the Laredo Group and has been an interactive communications and marketing specialist in the areas of production, training and marketing since 1990.
Rob was formally the CEO of LearningCraft, a training company providing live workshops and online training to help brand managers, agencies and web publishers achieve maximum ROI using Search Engine Marketing, Rich Media Advertising, Behavioral Targeting and other online marketing technologies before it was acquired by the Laredo Group.
When he isn’t on the road presenting online advertising workshops, Rob splits at this time as an adjunct professor at Emerson College in Boston, Harvard University in Cambridge and the University of Massachusetts -Lowell where he teaches informational design, online marketing and e-business classes.
He is also the author of Fishing From a Barrel, a guide to using behavioral targeting in online advertising and Advertising Interactively, a book exploring the development and uses of Rich Media based advertising and has been an industry columnist covering interactive marketing and Behavioral Targeting topics off and on since 1999.
Brought to you by Search Engine Strategies Chicago, Search Engine Strategies London, the ClickZ Network and SearchEngineWatch.com.