Finding the most effective ways of creating and driving demand will be the focus of an upcoming webinar that I’ll be moderating July 15 at 4 pm Eastern with some terrific guests — David Bonnette VP North American Sales of Oracle, Brent Leary leading Social CRM Blogger, and Dave Brock, leading sales and management consultant.  We’ll be looking for your questions on this important topic, but I already have a few of my own:
•    How can I, as a salesperson, create compelling content or an unassailable offer that will get me leads?
•    How can I be more creative in the way that I approach a relationship with a buyer?
•    How can I spend less time on paperwork and more on building relationships?
•    How does this new sales environment offer some strong advantages for inside sales?  Are inside sales organizations using these new sales tools effectively and if so, how?
•    How about establishing trust with these new tools and strategies? Is trust more important than ever?
•    Is transparency the same as trust?  And will salespeople, who are usually competitive with each other, embrace transparency and why? Come join me with your questions for the panel and to make your own best cases for creating demand, by signing up here.