I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audience further. Here are some very doable suggestions:

User Video and Photo Submissions
Social media allows for access to more content then we've ever ha...

Among analysts, our friends Charlene Li and Josh Bernoff get a lot of well-deserved attention and credit for making social media and web2.0 a respectable study within the tight world inhabited by Gartner, IDC, Forrester, AMR, Aberdeen, Yankee, etc.  Starting several years ago (an eternity in social media) Charlene saw the train coming and pushed her management to focus on this field, even though it did not fit ...

I've meant to post about this for a while, but then again I've meant to just post at all for a while: In the last two weeks I've gotten notices about two fairly mainstream organizations that I am was affiliated with introducing their new Web 2.0 functionality.

I got this one about two weeks ago:

Introducing RSS and Social Bookmarking

New services make it easier to subscribe to and share Quarterly articles.

When you subscribe to our McKinsey Q...

There is a new social networking web service out called Spokeo. They say: “Learn something about your friends …Guaranteed!”. Basically, they are a social network aggregator (free to try, monthly subscription). Type in an email address and they search 22 social networks for any content/info posted by that person. The concept [...]

It’s that time again, the hallowed Enterprise 2.0 conference is revving up for early June. I was pleased to work on the agenda this year with Steve Wylie, the conference organizer, along with other members of the advisory board. The conference is in its second year and promises to reflect the maturation that [...]

E Quint Consulting has entered into a partnership with Social Media Today. E Quint can now offer clients the ability to build focused online communities, that will be built and administered by Social Media Today. Existing Social Media Today Communities include: I am excited to be associated with Social Media Today, they are a great organization with [...]

As more and more brands launch their own set of “social initiatives” a critical failure is not involving people in the verification of whether their plans are really “social” or not.

Today people can see through the marketing spin and hype of messages quickly. The web is filled with opinions about everything, everybody, every brand and every move a company makes. Case in point. Comcast announced the acquisition of Plaxo and within hours t...

Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders.

Socialutions looks at advanced social computing tools holistically as a means which facilitates operational improvements and breakthrough strategies across all elements of any business.

Eve...

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics. To that end, Joe Thornley, of Thornley Fallis Communications, has organized a Social Media Measurement Roundtable for May 20th, 2008 in Toronto. There are some very smart and accomplished people coming (yours...