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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
In 2000, co-founders Jake Nickell and Jacob DeHart pooled a thousand dollars and started Threadless. The basic idea of the company was, and is still, that designers and artists can post design ideas for t-shirts. Members of the web site's community, now made up of over 2 million people, vote for their favorite designs. The winners' designs are then printed onto tee shirts and other apparel and sold, with some payments going to the artists.
With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social media. As the brand becomes more image-based, Katie Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”
Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."
Elle is the world's largest fashion magazine. The English language Facebook page has 2.2 million likes, while the Twitter account has 2.28 million followers. Even the Google+ page clocks in with over three million followers. In May 2014, the site elle.com received nearly eight million unique visitors.
On the IBM SocialBusiness team, Amber Armstrong has the responsibility for market-making and evangelism. Armstrong shared some insights about the work going on at IBM, first addressing much of the public misconception about social business. "People think a social business is social media...IBM sees it quite differently."
TD Bank follows up with all customer engagement, and measure what they call a “Customer WOW! Index.” This same set of metrics is used for social media, just as it is with any other form of customer engagement. “The key to using [social media] well,” Vijay shares, “is really staying true to who you are as a company and what you stand for."
“We saw Snapchat as an opportunity to expand the brand's existing communication with their core audience of mobile natives while providing the brand with a first-mover opportunity,” says Leslie Hall, president of Wet Seal’s agency, ICED Media. “The engagement rate is the highest we've seen across any platform.”
Jessica Gioglio, Social Media Manager at Dunkin Donuts, discusses with me some of the energy that emerges around the brand in social media: "We have this amazing fan community that really views Dunkin Donuts as a daily ritual. As a result of that, our mantra is that we don't own our social media channels; our fans do."
David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."