Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Written by George Mathew | Posted on September 16th 2014
Today, YouTube is one of the most important platforms for your content. However, if you want to be successful on YouTube, you have to build an audience. With some comprehensive techniques in mind and an experience of doing it himself, George Mathew explains how to do that.
Written by Jeff Pundyk | Posted on September 16th 2014
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
Written by Emily Taing | Posted on September 15th 2014
Should you tweet, like, snap, or comment? This infographic breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Written by Chris Marentis | Posted on September 16th 2014
One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn’t.
Written by Sue Cockburn | Posted on September 12th 2014
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Written by Leslie Nuccio | Posted on September 6th 2014
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
Written by Patrick Salyer | Posted on September 9th 2014
32% of online purchases are made over mobile. As smartphone and tablet activations continue to increase, mobile purchases will inevitably increase as well. One way to take advantage of this trend is by creating a user experience optimized for mobile that can transfer logged in states and user data seamlessly across multiple channels.
Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing
August 5th 2014
While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.
Allocating Resources Across the Marketing Mix: Where to Spend Socially
August 12th 2014
Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand.
Customer Service is the New Marketing: Turning Satisfaction Into Sales
July 29th 2014
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.
Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content
October 22nd 2013
Brands' increasing need for content is forcing marketers to shift the way they create content and distribute it. Leading marketers are powering advocates to more effectively create content and share the brand's stories. Advocates create high-quality content that performs better – it is more trusted (92% trust advocate content), receives more engagement (up to 10x) and reduces marketing costs significantly (by 100x).
7 Characteristics of Great Content Marketing
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Whether it’s a data sheet, white paper, demo script, or web page, marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process.
Social Media for Lead Generation
Social Media for Lead Generation focuses on how to use social media to support your lead generation efforts. The course serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media. As such, you should take the course once and then refer back to it when using social media for lead generation.
6 Best Practices for Creating a Content Marketing Strategy
Content marketing is the linchpin of demand creation –the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.
8 Content Marketing Mistakes to Avoid
Only a handful of marketers can hit a home run every time they step up to bat. Let's face it, we've all had our share of flops. But failures can be learning experiences; a mistake or misstep can provide insight into what to avoid in the future. Heinz Marketing's Matt Heinz suggests that you not "over-think your content marketing strategy.