Marketing

How to Build an Audience on YouTube

georgemathew
Today, YouTube is one of the most important platforms for your content. However, if you want to be successful on YouTube, you have to build an audience. With some comprehensive techniques in mind and an experience of doing it himself, George Mathew explains how to do that.
How to Build an Audience on YouTube

Brands and Media Can Create a New Information Experience

Jeff Pundyk
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
Brands and Media Can Create a New Information Experience

Social Media Cheat Sheet for Users [INFOGRAPHIC]

EmilyTaing
Should you tweet, like, snap, or comment? This infographic breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
Social Media Cheat Sheet for Users [INFOGRAPHIC]

Search & ROI: An Evolving Relationship

Chris Marentis
One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn’t.
Search & ROI: An Evolving Relationship

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

5 Ways Content Marketing is the New Community Marketing

Leslie Nuccio
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
5 Ways Content Marketing is the New Community Marketing

5 Stats Every Ecommerce Business Should Know

PatrickSalyer
32% of online purchases are made over mobile. As smartphone and tablet activations continue to increase, mobile purchases will inevitably increase as well. One way to take advantage of this trend is by creating a user experience optimized for mobile that can transfer logged in states and user data seamlessly across multiple channels.
5 Stats Every Ecommerce Business Should Know

3 Free Twitter Tools PR Pros Can't Live Without

Ross Richendrfer
Getting one's Twitter game up to speed requires that PR professionals explore the auxiliary tools at their disposal that amplify and extend the benefit of Twitter.
3 Free Twitter Tools PR Pros Can't Live Without