Marketing

5 Easy Steps for Creating an Effective LinkedIn Campaign

Ray Wang
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
5 Easy Steps for Creating an Effective LinkedIn Campaign

How to Master Real-Time Engagement

Bernadette Coleman
Real-time marketing is about creating relevant timely content, the engagement experience with the reader and an incremental part of your overall marketing strategy. Start by crafting and refining content based on the types of conversations and events that enhance your brand. It’s not simply about current events, but rather a way to enter into a relevant and timely conversation or a moment that is authentic and relevant with your audience.
How to Master Real-Time Engagement

Why Giving Away a Free Month of Social Media Marketing Won't Work

memktgservices
I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post. Excuse me while I laugh hysterically.
Why Giving Away a Free Month of Social Media Marketing Won't Work

Return on Investment of Social Media

ECole93
What is social media's ROI, and how can it be measured? It's fair to say that many of our clients come to us with unrealistic expectations about social media. There are plenty of reasons for this, but I believe the biggest is that they become disillusioned by seeing other companies' content receiving hundreds of thousands of views each, and automatically expect the same levels of success for themselves.
Return on Investment of Social Media

5 Easy Steps for Creating an Effective LinkedIn Campaign

Ray Wang
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
5 Easy Steps for Creating an Effective LinkedIn Campaign

5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

AllieFreeland
U.S. consumers will spend $327 billion online in 2016, so it is all-too imperative to drive sales through your website. If you need to grow your business earnings, here are five cutting-edge ecommerce techniques that will help you drive sales online:
5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

Why It's Important to Make a Good Pitch [INFOGRAPHIC]

nowsourcing
Journalists get sometimes hundreds of pitches every day, so it's important to make yours stand out. Learn what makes a pitch good or bad.
Why It's Important to Make a Good Pitch [INFOGRAPHIC]