Marketing

5 Facebook Strategies to Prepare Your Business for the Holidays

Jim Belosic
While it’s true big brands need more time to prep for the holidays because they’re operating at a large scale, there are still lots of reasons small businesses should start preparing for the season early, too. It’s like warming up before a big game. If you don’t do it, you won’t be able to play at your best.
5 Facebook Strategies to Prepare Your Business for the Holidays

How Editorial Content Supplements Your Commercial Content

nsholly
Editorial content enhances your commercial content. A content promotion strategy that incorporates both types and is focused on research can help increase your relevance. And that helps you reach your audience by doing more than just meeting their shopping needs.
How Editorial Content Supplements Your Commercial Content

Stop Cheating Yourself! Why Your Social Media Must be Optimized

Brian Hughes
It is important to align your content to be optimized and equipped for social media engagement. But a warning to the wise. Keep the URLs simple and don’t change them too much.
Stop Cheating Yourself! Why Your Social Media Must be Optimized

The ROI of Social Selling [INFOGRAPHIC]

Jose Antonio Sanchez
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
The ROI of Social Selling [INFOGRAPHIC]

Ello: The Ad-Free Social Network

DouglasSMF
There’s an old saying, and one which has become increasingly relevant in the social media age: if you’re not paying for something then you’re not the customer, you’re the product.
Ello: The Ad-Free Social Network

Be Your Own Storyteller: A Guide to Successful Inbound PR

LSue23
How do you go about standing out from the piles of PR releases? Here’s a list of awesome ideas to help you differentiate yourself and build better relationships with media.
Be Your Own Storyteller: A Guide to Successful Inbound PR

7 Tactics and Apps for Better Marketing of Your ECommerce Site

emarketing .
If you run an eCommerce website you need to be aware of the best marketing strategies and tools available to increase traffic and sales. The most basic strategies involve setting up eCommerce correctly in the first place so that it’s easy for customers to buy and you have integrated email marketing software and social media with your site to capture leads, send out reminders and engage with followers.
7 Tactics and Apps for Better Marketing of Your ECommerce Site

Be Your Own Storyteller: A Guide to Successful Inbound PR

LSue23
How do you go about standing out from the piles of PR releases? Here’s a list of awesome ideas to help you differentiate yourself and build better relationships with media.
Be Your Own Storyteller: A Guide to Successful Inbound PR