Marketing

5 Secrets to Use Storytelling for Marketing Success

Kenneth Gillett
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
5 Secrets to Use Storytelling for Marketing Success

5 Actionable and Effective SEO Tips for Small Business Clients

Sorcha Mullis - White Chalk Road
SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?
5 Actionable and Effective SEO Tips for Small Business Clients

New Social Media Commerce Tools Will Have Bigger Role in 2015

Daniel Green
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
New Social Media Commerce Tools Will Have Bigger Role in 2015

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

What I Learned About Advertising on My Trip to India

Denise Wakeman
I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous. The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in India.
What I Learned About Advertising on My Trip to India

Platform Shaming: No, It's Not Twitter's Fault

DougHaslam
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
Platform Shaming: No, It's Not Twitter's Fault

New Social Media Commerce Tools Will Have Bigger Role in 2015

Daniel Green
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
New Social Media Commerce Tools Will Have Bigger Role in 2015

3 Fast Ways to Fill a Slow-Moving PR Pipeline

CarrieMorgan
Try one of these ideas to leverage the instant gratification nature of digital PR.
3 Fast Ways to Fill a Slow-Moving PR Pipeline