Marketing

The Mobile Enterprise: Engaging Where Your Customers Are

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.
The Mobile Enterprise: Engaging Where Your Customers Are

Reusable Content

LorraineBall
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
Reusable Content

Leaders in Advocate Marketing: Q&A with Michael Brito

Dan Michael Sullivan
Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
Leaders in Advocate Marketing: Q&A with Michael Brito

10 Ways to Make Social Media an Effective Business Habit

AnnekevanderVoort
If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to stress the word social here) and how to optimize your efforts on the various platforms like LinkedIn, Twitter and Facebook.
10 Ways to Make Social Media an Effective Business Habit

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings

How to Measure PR in the Digital Age: The Kick-Butt Index

Shelley Pringle
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
How to Measure PR in the Digital Age: The Kick-Butt Index

Social Commerce in the United States Is Picking Up Speed

anthonycarranza
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Social Commerce in the United States Is Picking Up Speed