Marketing

Creating Buyer Personas: Where to Start?

gursharn
Before you can really start to build out your content and sales strategies, you’ll need to take a step back and define all of the potential people that will come through your online door. In the form of buyer personas, you can really get to know each customer that comes to you in more depth than you would simply looking at target demographics.
Creating Buyer Personas: Where to Start?

Everyone's Thrilled About Content Marketing ... and Failing Miserably [INFOGRAPHIC]

Bob Hutchins
“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?
Everyone's Thrilled About Content Marketing ... and Failing Miserably [INFOGRAPHIC]

Keeping Up with the Furious Pace of Social Media Change

markwschaefer
Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect, and this is an issue on a lot of people’s minds. If you are a business professional, however, you really have no choice but to run in this race. Here are seven ideas to help you stay calm and carry on.
Keeping Up with the Furious Pace of Social Media Change

How to Measure the ROI of Your White Papers (the Right Way)

NicoleKarlis
A few weeks ago, we hosted a webinar with our friends at DoxIQ to discuss the importance of white papers in marketing (yes, they're still relevant!). Michael Feng, co-founder and CEO of DoxIQ, teamed up with J.D. Peterson, SVP of marketing here at Scripted, and myself to explore the heart of the white paper debate: ROI.
How to Measure the ROI of Your White Papers (the Right Way)

Mobiles Will Combine New Human Interface Advances

David H Deans
The introduction of progressive smartphone designs have truly been a game changer in consumer electronics -- essentially re-imagining the user interface (UI) on a hand-held device. Meanwhile, user expectations have been elevated, as these devices are applied in a broader range of use-cases.
Mobiles Will Combine New Human Interface Advances

eCommerce Trends and Predictions for 2015

Peter Muhlmann
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."
eCommerce Trends and Predictions for 2015

The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Aaron Perlut
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound