Marketing

5 Stress Busting Techniques for Marketers

PetraNeiger
Do you ever feel like your calendar is running you instead of the other way around? Ever get agitated due to too many competing priorities and super-tight deadlines but not enough time? Or have restless nights thinking about your version of the TPS report? (Gotta love "Office Space!") If you've answered yes to any of these questions, you are living with stress.
5 Stress Busting Techniques for Marketers

Integrating Your Content Marketing Strategy with Employee Advocacy

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Integrating Your Content Marketing Strategy with Employee Advocacy.
Integrating Your Content Marketing Strategy with Employee Advocacy

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

Jonathan Catley
Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.
Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

Finding ROI in Social Media Marketing for 2015 and Beyond

MasonPelt
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook, YouTube and Twitter, odds are that you’re not using them correctly. Social media ROI is not a myth!
Finding ROI in Social Media Marketing for 2015 and Beyond

Facebook: All Your Mobile Ad Revenue Are Belong to Us

larrykim
This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.
Facebook: All Your Mobile Ad Revenue Are Belong to Us

Deflategate Proves that Cult of Personality is Outshined by Cult of Scandal

Leslie Nuccio
Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing. But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to, well, deflate.
Deflategate Proves that Cult of Personality is Outshined by Cult of Scandal

Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

Tracey Wallace
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

Helping Clients (or Your Agency) Earn Trust

CarrieMorgan
According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. But I feel this survey is extremely misleading, even detrimental to the importance of media.
Helping Clients (or Your Agency) Earn Trust