Marketing

Do Videos Need to Go Viral?

VebekaGuess
Viral videos may build brand awareness, but other types of video build brand engagement and improve conversion. So how do we, as marketers, create content that is more likely to be shared, liked, commented on, etc., in a way that is right for our objectives?
Do Videos Need to Go Viral?

Do Videos Need to Go Viral?

VebekaGuess
Viral videos may build brand awareness, but other types of video build brand engagement and improve conversion. So how do we, as marketers, create content that is more likely to be shared, liked, commented on, etc., in a way that is right for our objectives?
Do Videos Need to Go Viral?

12 Essential Elements of a Social Media Marketing Strategy

PamDyer
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
12 Essential Elements of a Social Media Marketing Strategy

How to Show Marketing’s Impact on Revenue

Chris Marentis
National and local internet marketing experts are frequently faced with this challenge: How does one effectively connect marketing strategy with returns? When a marketing campaign goes viral, it’s rather easy to see the returns of that campaign. However, it’s not every day a marketing campaign takes off like the ALS Ice Bucket Challenge.
How to Show Marketing’s Impact on Revenue

Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

ylyons
Are your bad habits as a client ruining your agency relationship? Find out what you’re doing wrong, how it’s affecting your bottom line, and how to fix it.
Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

A Guide to Increasing eCommerce with Social Media This Holiday Season

Mairead Ridge
Here are some tips and tactics that any level of digital brand marketer can implement to see a sales increase directly from social media during the holiday shopping season. This article features trend report references that will help put into perspective the ROI potential of social media during the holidays if effective campaigns are implemented.
A Guide to Increasing eCommerce with Social Media This Holiday Season