Marketing

Pinterest: Here’s What Business Owners Must Know

mishkatolentino
One of the social media that is booming since the latter half of 2012 is Pinterest. The buzz may have calmed down after its initial launch but its power has not declined. These suggestions will be helpful and valuable for business owners, content marketers, and bloggers to enable enhanced marketing through Pinterest. Small businesses are beginning to utilize this network for their marketing efforts, and if you haven’t by now, you should, too!
Pinterest: Here’s What Business Owners Must Know

Nat Geo, HuffPost, Bleacher Report Winning in Social Shares

Kayla Minguez
A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
Nat Geo, HuffPost, Bleacher Report Winning in Social Shares

Social Proof, Social Media, and Customer Habits Online

MatthewY
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
Social Proof, Social Media, and Customer Habits Online

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Bernadette Coleman
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
The Moment of Truth: Best Practices For Discovering More Moments to Engage

How to Measure PR in the Digital Age: The Kick-Butt Index

Shelley Pringle
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
How to Measure PR in the Digital Age: The Kick-Butt Index

Social Commerce in the United States Is Picking Up Speed

anthonycarranza
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Social Commerce in the United States Is Picking Up Speed