Social Business

Content Marketers, Here’s How to Hire Your Next Great Leader

Michael890
Do you want to build out your content team? Find out how to hire a content marketing manager to lead the way.
Content Marketers, Here’s How to Hire Your Next Great Leader

How Social Media Impacts Customer Service

thuff007
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
How Social Media Impacts Customer Service

Who in Your C-Suite Is in Charge of Digital Transformation?

MarketingXLerator
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Who in Your C-Suite Is in Charge of Digital Transformation?

Promoting Your Business on LinkedIn

Bernadette Coleman
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
Promoting Your Business on LinkedIn

Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

ChrisBoudreaux
Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Employee Advocacy Summit in Atlanta.
Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

Measuring What Matters: Those Addictive Numbers

Vanessa DiMauro
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. Here's why.
Measuring What Matters: Those Addictive Numbers