Social Business

Are You Breeding Clones, Copycats, and the Occasional Inspiration?

Randy Milanovic
When you begin from a position of true innovation, it doesn't really matter what you used as a starting point – even if it was someone else's breakthrough – because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution… or at least creative uses of existing ideas.
Are You Breeding Clones, Copycats, and the Occasional Inspiration?

10 Reasons to Combine Search and Social

Warren Knight
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
10 Reasons to Combine Search and Social

How to Get Your Sales and Marketing Teams to Work in Harmony

CraigKlein
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
How to Get Your Sales and Marketing Teams to Work in Harmony

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

Chris Marentis
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message

PaulDunay
Welcome to another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message.
Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message

Leaders in Advocate Marketing: Q&A with Jason Falls

Dan Michael Sullivan
According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. In this first post, Jason Falls discusses the future of advocacy and influence, along with detailing how brands can activate their most effective advocates.
Leaders in Advocate Marketing: Q&A with Jason Falls

How Restaurants Can Use Social Media Effectively

Sendible
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
How Restaurants Can Use Social Media Effectively