Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Written by Michael Gerard | Posted on July 29th 2014
Do you want to build out your content team? Find out how to hire a content marketing manager to lead the way.
Written by Travis Huff | Posted on July 28th 2014
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
Written by Natascha Thomson | Posted on July 28th 2014
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Written by Bernadette Coleman | Posted on July 29th 2014
Where LinkedIn really wins over the other social networks is that it offers business value due to the fact that it is based on the professional interests of both businesses and individuals. These characteristics make it the obvious go-to place for sharing important news and information about your brand in order to raise awareness, drive more traffic to your website and increase conversions.
Written by Chris Boudreaux | Posted on July 30th 2014
Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Employee Advocacy Summit in Atlanta.
Written by Vanessa DiMauro | Posted on July 30th 2014
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. Here's why.
Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message
August 19th 2014
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Getting Started with an Employee Advocacy Program
July 31st 2014
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Built-In Social: Essential Social Marketing Practices for Every Small Business
July 9th 2014
Join us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.
Customer Service is the New Marketing: Turning Satisfaction Into Sales
July 29th 2014
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.
An Introduction to Employee Advocacy
Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
Patterns in Achieving Social Business Success by Leading and Pioneering Organizations
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders.
Definitive Guide to Employee Advocate Marketing
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands across industries are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Transforming Employees Into Advocates: 8 Steps to Launching a Successful Employee Advocate Program
Many brands are overlooking one of the most valuable types of advocates – their employees. Powering employee advocates is one of the best ways to leverage social channels because it expands the footprint of marketing programs. It’s also a great place to start leveraging advocates to share your brand story.