- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Written by Sofie De Beule | Posted on September 19th 2014
Telecom companies operate in an extremely competitive industry where it’s a constant bidding war over who offers the best coverage for the best price. Providing a service that is widely used by consumers requires direct, real-time access to customers in order to stay one step ahead of competition. How has social media changed the telecom industry?
Written by Shay Moser | Posted on September 19th 2014
There was an elephant in the Great Room at The Social Shake-Up 2014: Is social really over as a business? Moderator, and CEO of Social Media Today, Robin Fray Carey, asked this of the star-studded panel of three at this keynote ending the first day of the #SocialShakeUp.
Written by Ray Wang | Posted on September 18th 2014
Small businesses are always eager to find useful and free tools to improve their marketing performance. Here are five free and effective tools you can use for social media.
Written by Liz Bullock | Posted on September 18th 2014
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Written by Dan Sullivan | Posted on September 16th 2014
"If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), what brands would you consider yourself an advocate of? Why do you advocate for these brands?" See what Hessie Jones, CEO of ArCompany, has to say about this and other questions.
Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message
August 19th 2014
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Getting Started with an Employee Advocacy Program
July 31st 2014
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Built-In Social: Essential Social Marketing Practices for Every Small Business
July 9th 2014
Join us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.
Customer Service is the New Marketing: Turning Satisfaction Into Sales
July 29th 2014
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.
An Introduction to Employee Advocacy
Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
Patterns in Achieving Social Business Success by Leading and Pioneering Organizations
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders.
Definitive Guide to Employee Advocate Marketing
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands across industries are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Transforming Employees Into Advocates: 8 Steps to Launching a Successful Employee Advocate Program
Many brands are overlooking one of the most valuable types of advocates – their employees. Powering employee advocates is one of the best ways to leverage social channels because it expands the footprint of marketing programs. It’s also a great place to start leveraging advocates to share your brand story.