Social Business

CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

dneisser
Is American Express a credit card company? Yes. But if you speak to CMO John Hayes, he’ll tell you that American Express is first and foremost a service company. How do Hayes and his marketing team push the boundaries of marketing as service? By fostering workplace curiosity, taking up their customers’ interests and extending benefits to non-members.
CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

How These Top Companies Are Excelling in Social Media Customer Service

Sendible
Which channel should you use? The correct answer to that question will always be "all of them," if it's possible within your time and resources to do so. As a matter of practicality however, Twitter is definitely the top choice if there is a choice to be made. What about Facebook, you ask?
How These Top Companies Are Excelling in Social Media Customer Service

The Challenge of Managing BYOD Expenses

Rick Delgado
Companies need to know that as attractive as BYOD can be, that doesn’t mean they should ignore the costs that can come with it. Few policies are without some drawbacks, so a realistic approach to BYOD can foster the benefits while appropriately examining the costs. With the right plan in place, the transition to BYOD can be a smooth and productive process, paying dividends for many years to come.
The Challenge of Managing BYOD Expenses

What to Post? Social Media Ideas for Small Businesses

DianaMackie
To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. Easier said than done though right? Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with.
What to Post? Social Media Ideas for Small Businesses

SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

carianneking
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

How to Write Your Best Fundraising Emails

JohnHaydon
Whether it’s in person or by email, how you ask for donations can often make or break your fundraising campaign. This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails.
How to Write Your Best Fundraising Emails

Leaders: If You Are Seeking to Be Customer Centric, Are You Asking the Tough Questions?

MinterDial
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of words or phrases in or near the top priorities for the next year.
Leaders: If You Are Seeking to Be Customer Centric, Are You Asking the Tough Questions?

The Social Business Barometer Points to Social Selling in 2015

JulioVisko
According to all of the numbers and trends, the next department to adopt social media is sales. Social selling has moved beyond a potential fad and into a must-do for any organization seeking to succeed in a world of modern selling.
The Social Business Barometer Points to Social Selling in 2015