Social Business

Why Bold Leadership Will Drive the Internet of Things

David H Deans
The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.
Why Bold Leadership Will Drive the Internet of Things

Why Viral Brand Tweets Can Be Terminal

Meg Coffey
When Chicago-based Christian Conti sent a tweet to a relatively unknown New York-based clothing company called Hawke & Co complaining about a recent purchase, they sent the 46 characters above by way of reply. The result was nothing short of a spectacular example of how NOT to use twitter for customer service.
Why Viral Brand Tweets Can Be Terminal

How to Staff a Star Social Support Team

Dave.Evans
Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
How to Staff a Star Social Support Team

What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

smatista
If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications.
What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

Robin Carey
Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and founder of Social Chorus. The overarching theme was that, as great as technologies are at enabling and measuring a program that unleashes employee networks, a company needs to invest in the “soft” areas as well.
"Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

Love, Not Buzz: Why Your Brand Needs Customer Advocacy

Ekaterina
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.
Love, Not Buzz: Why Your Brand Needs Customer Advocacy

How to Staff a Star Social Support Team

Dave.Evans
Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
How to Staff a Star Social Support Team