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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Written by Carianne King | Posted on August 29th 2014
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
Written by Lauren Riley | Posted on August 28th 2014
Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
Written by Didi Zheleva | Posted on September 2nd 2014
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
Written by Dan Sullivan | Posted on August 30th 2014
Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
Written by Mike Bailey | Posted on August 28th 2014
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Written by Adi Gaskell | Posted on August 25th 2014
When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message
August 19th 2014
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Getting Started with an Employee Advocacy Program
July 31st 2014
As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
Built-In Social: Essential Social Marketing Practices for Every Small Business
July 9th 2014
Join us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.
Customer Service is the New Marketing: Turning Satisfaction Into Sales
July 29th 2014
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.
An Introduction to Employee Advocacy
Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
Patterns in Achieving Social Business Success by Leading and Pioneering Organizations
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders.
Definitive Guide to Employee Advocate Marketing
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands across industries are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Transforming Employees Into Advocates: 8 Steps to Launching a Successful Employee Advocate Program
Many brands are overlooking one of the most valuable types of advocates – their employees. Powering employee advocates is one of the best ways to leverage social channels because it expands the footprint of marketing programs. It’s also a great place to start leveraging advocates to share your brand story.