Social Business

Why Salespeople Fail

JonathanFarrington
Is your sales team not performing at optimal levels? Here are the questions you need to ask to diagnose what the problem is.
Why Salespeople Fail

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

Social Media Policies: When Are They Taken Too Far?

Lauren Riley
Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
Social Media Policies: When Are They Taken Too Far?

How to Drive Sales With Content Marketing

Didi
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
How to Drive Sales With Content Marketing

Leaders in Advocate Marketing: Q&A with Michael Brito

Dan Michael Sullivan
Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
Leaders in Advocate Marketing: Q&A with Michael Brito

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Competition and Its Impact Upon Creativity

Adi Gaskell
When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
Competition and Its Impact Upon Creativity