Social Business

We Fired Our Best Employee: Here's Why

JacquesHBastien
He was our lead designer and did some really amazing work. He led most of our design projects and is the type of employee who seems irreplaceable – he was personable when interacting with clients, he was obsessive about design details, and he dedicated so much time to his work for the company. So why did firing my best designer help grow our revenue by almost 50%?
We Fired Our Best Employee: Here's Why

What’s the Next Evolution in Customer Relations? Meet the Customer Experience Team [INFOGRAPHIC]

Lien Brusselmans
Since the Customer Service team is often the sole representative of brands on social media, product feedback or sales opportunities are often left unattended. Brands need to step away from traditional customer service models and introduce a Customer Experience Team that is able to address any type of issue or question in real-time.
What’s the Next Evolution in Customer Relations? Meet the Customer Experience Team [INFOGRAPHIC]

5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Ekaterina
A luxurious workspace like Google’s acts as an advert for new recruits, as do the people who work there. A company’s best asset is its employees, so it is important to attract the best candidates – and to keep them. Of course, not all companies have Google’s budget. For businesses wishing to give their employees the VIP treatment, but don’t have the resources for their own swimming pool, there are some simple steps you can take.
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

11 Tips for a Social Media Plan That Rocks and Rules

Anna Kelleher
Unless you are a social media natural or part of a team of well-paid social media marketers, the more humble, receptive, and truly interested you can be in your social networks, the more successful you will be. Here are my eleven tips for putting together a great social media plan that works for you.
11 Tips for a Social Media Plan That Rocks and Rules

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

Love, Not Buzz: Why Your Brand Needs Customer Advocacy

Ekaterina
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.
Love, Not Buzz: Why Your Brand Needs Customer Advocacy

New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

meganmpls
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
New Hootsuite/Nielsen Survey Confirms the Value of Social for Business