Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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Written by Tom Humbarger | Posted on July 25th 2014
Should Brands Abandon Facebook? My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.
Written by Craig Thomler | Posted on July 21st 2014
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Written by Chris Abraham | Posted on July 23rd 2014
While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network.
Written by Brian Honigman | Posted on July 22nd 2014
As the social layer to all of Google’s offerings online, Google+ is made up of many different features that at times can be cumbersome to properly manage. With the many Google+ tools available that add to its functionality, it’s easy to get confused as to which options are best for your needs. Here are some of the best tools marketers can use to effectively manage a Google+ page.
Written by Derek Cheng | Posted on July 25th 2014
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
Written by Lauren Marinigh | Posted on July 24th 2014
The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you can include a link. This link will direct users to your site as soon as they maximize the photo and click it for more information. Include a call to action in the description of your photo that will entice your target to continue on a click-through.
Written by Ric Dragon | Posted on July 21st 2014
While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
Too Many Platforms: The Next Wave of Social Management Integration
March 4th 2014
Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient. What’s the solution? Should vendors consolidate? Will big companies buy out the smaller guys? Most importantly, what will happen to your information when social sites shut down?
How To Boost Your Holiday Marketing on Facebook
December 6th 2013
It isn’t too late to get your holiday social media marketing plans in place! Join Zach Mangum, Cofounder and CEO of GroSocial and Ramon Ray, Bestselling Author of Facebook Guide to Small Business Marketing to learn how you can boost your social media marketing results this holiday season.
Social Media Predictions for 2014: What Do You Need to Watch?
December 17th 2013
Join us to hear what social business experts think is next. In January 2013, a 6-second video app debuted as a free iOS app on the iPhone and iPod Touch; 11 months later, Vine is the most-used video-sharing app on the market, available for Android and the Windows Phone as well. Instagram video also came onto the scene this year. Facebook introduced hashtags, photos in comments, and followed up on its promise to cut the privacy setting “who can look up my timeline by name.” LinkedIn recently announced members can follow brands’ Showcase Pages. We’ve seen many more social media leaders and changes emerge in a matter of months – and we should expect no less in 2014. As varied as the social platforms are, they are taking social media into deeper, more focused directions. In this webinar, our panelists ring out old trends in social media, and ring in their predictions about where social media is headed in the new year.
Success with Social: The New Enterprise
October 29th 2013
Departmental social media efforts continue to drive success: increasing brand awareness and engagement via Marketing, improving customer satisfaction and response time via Customer Support and gaining in-depth client understanding via Sales. But how could a unified approach to social media bolster brand growth? In this webinar, our presenters will re-imagine organizations that use a company-wide approach to social to drive organizational goals and effect bottom line results. Identifying key stages of social media maturity, you will learn strategies and infrastructure for scaling company-wide adoption and execution.
6 Blueprints for Social Strategy Success
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.