Social Networks

Should Brands Abandon Facebook?

TomHumbarger
Should Brands Abandon Facebook? My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.
Should Brands Abandon Facebook?

Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

CraigThomler
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key

Is Google+ the Antisocial Network?

cabraham
While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network.
Is Google+ the Antisocial Network?

Google+ Tools Every Marketer Should Use

Brian Honigman
As the social layer to all of Google’s offerings online, Google+ is made up of many different features that at times can be cumbersome to properly manage. With the many Google+ tools available that add to its functionality, it’s easy to get confused as to which options are best for your needs. Here are some of the best tools marketers can use to effectively manage a Google+ page.
Google+ Tools Every Marketer Should Use

5 Critical Considerations when Using LinkedIn Sponsored Updates

dklcheng
The LinkedIn ecosystem is a very tempting target for B2B marketers. After all, you can target in ways you simply can't get away with in other advertisers. Someone's title, skills, location and company are all up for grabs. It should be like shooting fish in a barrel, but alas, like all magic bullets, this one still requires pinpoint marksmenship.
5 Critical Considerations when Using LinkedIn Sponsored Updates

How to Use Pinterest for Business

Marinigh
The great thing about Pinterest is you can use it to direct traffic to your website, a product, or a blog post. With each pin you post or re-pin you can include a link. This link will direct users to your site as soon as they maximize the photo and click it for more information. Include a call to action in the description of your photo that will entice your target to continue on a click-through.
How to Use Pinterest for Business

The Big Brand Theory: Cosmopolitan

RicDragon
While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
The Big Brand Theory: Cosmopolitan