Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Technology & Data
Technology & Data
Written by Ted Shelton | Posted on July 30th 2014
Organizations in the midst of digital transformation need to take another look at how they are managing overall customer experience throughout the complete customer journey. And when they do so, they will realize that social technologies are key in creating connective tissue across that journey. Social is not a channel, it's a core competency of marketing in the post-digital world.
Written by Beau Winchester | Posted on July 22nd 2014
Social media is everywhere these days. What started as an amusing online pastime is now one of the main ways in which people communicate with one another. However, as should be expected with over 2 billion people using a service, with the increased popularity of social media has also come increased risks.
Written by Tatiana Mejia | Posted on July 24th 2014
In a world where all of our online actions can be recorded, the ability to have a regular conversation digitally is a refreshing change. If you go out for coffee with a friend, you don’t need to worry that everything you say is being recorded for all time. Ephemeral messaging tries to recreate that natural conversation feeling.
Protecting Your Brand: Privacy, Risk and Compliance
September 30th 2014
The days of social media use safely isolated in the marketing department are over. Now employees across your whole organization, locally and globally, use it not only for business purposes but also for personal reasons. This shift brings endless possibilities to improve your brand, cultivate consumer relationships, and learn new customer insights. The opportunities are too important to disregard, but the risks that come with them must be managed.
Leveraging Social Data for Customer Insights
December 10th 2013
Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.
Making Predictive Analytics Productive: Are You Learning from Social Data?
November 5th 2013
Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum? Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons.
Conducting Social Media Analysis
Learn how to conduct more successful analysis from six (6) industry leading experts and an industry survey on the current practices and challenges faced by voice of the customer and research industry.