Technology & Data

Marketing and Technology Clashing in the C-Suite

danielnewmanUV
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Today that is all different. Now the two are working together every day as the tools and applications that drive marketing are being found in the cloud, on mobile devices and in pockets of an organization where the IT department has little to no awareness of their use.
Marketing and Technology Clashing in the C-Suite

Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

servantofchaos
I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences.
Disrupt Your Planning: It's Time We Ditched Lazy Profiling [INFOGRAPHIC]

How Misinformation Spreads

Adi Gaskell
I wrote recently about the importance of doctors having an understanding of the sources of information people turn to when researching their condition, and of course the knowledge they gain from that research. Whilst this is obviously important in understanding the positive aspects of online research, it carries even more importance when understanding the spread of misinformation.
How Misinformation Spreads