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Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data

January 13th 2015 at 12PM Eastern

Big Data has alleviated the wait time and allowed companies to identify attributes to make faster decisions and drive real-time decision-making. Can you operate at a rate even faster than real time?
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Scaling Social Globally: Best Practices for Engaging With an International Audience

January 20th 2015 at 12PM Eastern

Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures.
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Moving from Screen to Device and Back Again: The Omni-Channel Experience

February 3rd 2015 at 12PM Eastern

Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog, and so on. When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers.
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Protecting Your Brand: When Capturing Social Data Puts You at Risk

April 21st 2015 at 12PM Eastern

Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Undoubtedly, failing to capture and preserve social media activities risks violating any number of compliance, regulatory, and legal requirements, and in particular, it leaves organizations woefully unprepared for producing social media data during e-discovery.

Predictions for 2015: Start Off the New Year Knowing the Future of Social

December 16th 2014 at 12PM Eastern

Join the best thinkers in social business as they discuss their predictions for the new year.

Real Talk about Real-Time Marketing

December 11th 2014 at 12PM Eastern

There has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot topic of conversation, but one that has been primarily fueled by opinion, not fact.

How to Create a Cultural Model for Effective Social Media Management

December 9th 2014 at 12PM Eastern

Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.

Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

December 2nd 2014 at 12PM Eastern

So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

November 25th 2014 at 12PM Eastern

A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.

How to Prepare Employee Advocates for Social Selling Success

November 18th 2014 at 12PM Eastern

Employee credibility skyrocketed over the past five years, according to the 2014 Edelman Trust Barometer study. It even beats the authority of CEOs and other top executives. That’s why it’s best to focus on the highly trusted voices of your employees to connect with customers—not brand and executive social media accounts. However, social selling requires a consistent stream of high-quality content (with brand-appropriate commentary) and engagement for your employees to syndicate on their social media accounts, allowing them to build their credibility and reputation as thought leaders in your industry.

Capture Your Audience: Fill Your Funnel with Engaged Social Leads

November 13th 2014 at 12PM Eastern

Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship.

Why and How Your Brand Must Provide Omni-Channel Customer Service

November 11th 2014 at 12PM Eastern

Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.

What’s Next with Sentiment Analysis?

November 4th 2014 at 12PM Eastern

How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text?

The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

November 3rd 2014 at 12PM Eastern

An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.