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Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

December 2nd 2014 at 12PM Eastern

So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?
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How to Create a Cultural Model for Effective Social Media Management

December 9th 2014 at 12PM Eastern

Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
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Real Talk about Real-Time Marketing

December 11th 2014 at 12PM Eastern

There has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot topic of conversation, but one that has been primarily fueled by opinion, not fact.

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

November 25th 2014 at 12PM Eastern

A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.

How to Prepare Employee Advocates for Social Selling Success

November 18th 2014 at 12PM Eastern

Employee credibility skyrocketed over the past five years, according to the 2014 Edelman Trust Barometer study. It even beats the authority of CEOs and other top executives. That’s why it’s best to focus on the highly trusted voices of your employees to connect with customers—not brand and executive social media accounts. However, social selling requires a consistent stream of high-quality content (with brand-appropriate commentary) and engagement for your employees to syndicate on their social media accounts, allowing them to build their credibility and reputation as thought leaders in your industry.

Capture Your Audience: Fill Your Funnel with Engaged Social Leads

November 13th 2014 at 12PM Eastern

Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship.

Why and How Your Brand Must Provide Omni-Channel Customer Service

November 11th 2014 at 12PM Eastern

Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.

What’s Next with Sentiment Analysis?

November 4th 2014 at 12PM Eastern

How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text?

The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

November 3rd 2014 at 12PM Eastern

An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.

Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates

October 28th 2014 at 12PM Eastern

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms.

How Social Data Powers Customer Experience

October 23rd 2014 at 1PM Eastern

Customer experience—the sum of interactions a customer has with your brand over their entire relationship with you—is the competitive advantage in this era of social business even more than an innovative product or service. This includes researching solutions, evaluating options, and comparing prices. That’s why it’s important to harness social data and analytics. It provides a wealth of insight to help give customers the information they need through the customer lifecycle, across all touch points.

What Does Customer Experience Mean for Your Social Business

October 21st 2014 at 12PM Eastern

Respond promptly to customer needs. Make sure customer interactions are extremely tailored. Provide the right information to the right place at the right time. These are all the actions businesses must take to deliver a seamless customer experience. However, one person can’t do it. It is even too much for one department.

Social Media at Work: Employee Advocacy Success Stories

October 16th 2014 at 12PM Eastern

More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.