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Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want

September 23rd 2014 at 12PM Eastern

As social marketers, we have asked for permission to be a part of consumers’ lives—both in the everyday and big moments. Consumers are willing to grant brands that level of access but we have to earn their invitation—continually. When we get it, what responsibility do we have as marketers in return?
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Protecting Your Brand: The State of Social Infrastructure in The Enterprise

September 30th 2014 at 12PM Eastern

Social media has quickly become the face of modern communications for organizations. It’s shifted from a branding, advertising, and research experiment to a rich, core communication channel for sales, recruiting, customer service, and marketing. While the blueprint has changed, few in the business can actually discern exactly what it looks like. That's because social media is an external communications channel. Unlike email and web communications that corporations, and particularly IT teams own and operate, social communications are only managed by marketing.
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How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

October 7th 2014 at 12PM Eastern

The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
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Marketing Automation: Keeping Up with the Digital Transformation of Marketing

October 14th 2014 at 12PM Eastern

No matter your industry, the use of technology to improve the connection with your consumers is a hot topic. As smartphones, tablets, and wearable gear evolve, so must the marketing talent and strategy to manage them. While customers become more tech savvy, traditional marketing approaches don’t get their attention. Mobile devices make it easier for them to consume, buy, and share information on the go. So how can you keep up with the digital transformation of marketing to meet your customers’ expectations?
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Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates

October 28th 2014 at 12PM Eastern

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms.
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Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

December 2nd 2014 at 12PM Eastern

So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?

Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

September 10th 2014 at 1PM Eastern

As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.

The Mobile Enterprise: Engaging Where Your Customers Are

August 26th 2014 at 12PM Eastern

We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.

Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message

August 19th 2014 at 12PM Eastern

Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.

Allocating Resources Across the Marketing Mix: Where to Spend Socially

August 12th 2014 at 12PM Eastern

Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

August 5th 2014 at 12PM Eastern

While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.

Getting Started with an Employee Advocacy Program

July 31st 2014 at 12PM Eastern

As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.

Customer Service is the New Marketing: Turning Satisfaction Into Sales

July 29th 2014 at 12PM Eastern

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.

Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video?

July 22nd 2014 at 12PM Eastern

A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption.

Fill Your Content Gap: Activate Advocates to Create Authentic Content

July 15th 2014 at 12PM Eastern

Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that actually resonates with your customers?

Built-In Social: Essential Social Marketing Practices for Every Small Business

July 9th 2014 at 1PM Eastern

Join us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.