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Moving from Screen to Device and Back Again: The Omni-Channel Experience

February 3rd 2015 at 12PM Eastern

Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog, and so on. When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers.
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Your Mobile Community: It’s All About the Data Capture

February 10th 2015 at 12PM Eastern

Join us for this webinar to discuss how using the right data—not big data—to deliver a more effective and profitable customer experience.
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Navigating New Ways to Work: Collaboration & Communication

February 12th 2015 at 12PM Eastern

The workplace—and they way we perform our jobs—is changing rapidly. What is the future of work, and what kinds of tools do you need to navigate it successfully?
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Employee Advocacy: How Do You Measure ROI?

February 17th 2015 at 12PM Eastern

Your C-level leaders may appreciate the value of employee advocacy, but your CFO wants to see a forecasted ROI before the program is approved. By providing this ROI, it both satisfies your CFO’s needs and provides a more accurate picture to social media managers about what resonates with customers and what doesn’t.
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Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data

February 24th 2015 at 12PM Eastern

We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.
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Protecting Your Brand: When Capturing Social Data Puts You at Risk

April 21st 2015 at 12PM Eastern

Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Undoubtedly, failing to capture and preserve social media activities risks violating any number of compliance, regulatory, and legal requirements, and in particular, it leaves organizations woefully unprepared for producing social media data during e-discovery.

Integrating Your Content Marketing Strategy with Employee Advocacy

January 27th 2015 at 12PM Eastern

Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos.

Scaling Social Globally: Best Practices for Engaging With an International Audience

January 20th 2015 at 12PM Eastern

Social media has provided us with a world with no boundaries and has given small businesses global reach. Are you ready to take your brand global? Before you take on the world, learn from the successes (and mistakes) of others who have taken their social marketing to different geographies and cultures.

Content to Commerce: Engaging Customers Across Paid, Owned and Earned Channels

January 14th 2015 at 12PM Eastern

This book and author discussion is the fourth for the Social Business Book Club, brought to you by Wiley and Social Media Today.

Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data

January 13th 2015 at 12PM Eastern

Big Data has alleviated the wait time and allowed companies to identify attributes to make faster decisions and drive real-time decision-making. Can you operate at a rate even faster than real time?

Predictions for 2015: Start Off the New Year Knowing the Future of Social

December 16th 2014 at 12PM Eastern

Join the best thinkers in social business as they discuss their predictions for the new year.

Real Talk about Real-Time Marketing

December 11th 2014 at 12PM Eastern

There has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot topic of conversation, but one that has been primarily fueled by opinion, not fact.

How to Create a Cultural Model for Effective Social Media Management

December 9th 2014 at 12PM Eastern

Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.

Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

December 2nd 2014 at 12PM Eastern

So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?

From Data to Direction: How to Convert Social Media Data Into Actionable Insights

November 25th 2014 at 12PM Eastern

A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.

How to Prepare Employee Advocates for Social Selling Success

November 18th 2014 at 12PM Eastern

Employee credibility skyrocketed over the past five years, according to the 2014 Edelman Trust Barometer study. It even beats the authority of CEOs and other top executives. That’s why it’s best to focus on the highly trusted voices of your employees to connect with customers—not brand and executive social media accounts. However, social selling requires a consistent stream of high-quality content (with brand-appropriate commentary) and engagement for your employees to syndicate on their social media accounts, allowing them to build their credibility and reputation as thought leaders in your industry.