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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

August 5th 2014 at 12PM Eastern

While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.
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Allocating Resources Across the Marketing Mix: Where to Spend Socially

August 12th 2014 at 12PM Eastern

Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand.
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Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message

August 19th 2014 at 12PM Eastern

Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
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The Mobile Enterprise: Engaging Where Your Customers Are

August 26th 2014 at 12PM Eastern

We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
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Protecting Your Brand: Privacy, Risk and Compliance

September 30th 2014 at 12PM Eastern

The days of social media use safely isolated in the marketing department are over. Now employees across your whole organization, locally and globally, use it not only for business purposes but also for personal reasons. This shift brings endless possibilities to improve your brand, cultivate consumer relationships, and learn new customer insights. The opportunities are too important to disregard, but the risks that come with them must be managed.

Getting Started with an Employee Advocacy Program

July 31st 2014 at 12PM Eastern

As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.

Customer Service is the New Marketing: Turning Satisfaction Into Sales

July 29th 2014 at 12PM Eastern

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.

Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video?

July 22nd 2014 at 12PM Eastern

A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption.

Fill Your Content Gap: Activate Advocates to Create Authentic Content

July 15th 2014 at 12PM Eastern

Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that actually resonates with your customers?

Built-In Social: Essential Social Marketing Practices for Every Small Business

July 9th 2014 at 1PM Eastern

Join us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.

Charting the Course for Enterprise Social Media in a Regulated Industry

June 24th 2014 at 12PM Eastern

It’s the norm for employees to engage directly with clients on Facebook and Twitter as an expansion to its customer service and web presence. These staff members are usually the ones hired specifically to steer social media for the business, or it’s a part of their larger job role. But more companies are realizing enterprise social networking can boost their online reach, bringing competitive advantages—from keeping customers and gaining new ones to strengthening its brand and industry leadership.

Superb Social Customer Service: The New Key Differentiator

June 17th 2014 at 12PM Eastern

Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands, superb social customer service is becoming an important business differentiator.

Social Intelligence: Move Beyond Listening to Insights and Action

June 10th 2014 at 12PM Eastern

It’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it. In this webinar, we’ll talk about taking the next steps from listening to actionable insights.

From Employee to Advocate: Mobilize Your Team to Share Your Brand Content

May 27th 2014 at 12PM Eastern

Your employees can help you reach an audience on social media that is 10x larger than what your brand is currently reaching. Many of your employees are willing, if not already sharing, your brand content. That’s why leading brands like Whole Foods Market are rolling out employee Advocate Marketing programs to power employees to voluntarily share the brand content with customers on social.